Director of Admissions and Marketing-Trinity School, Ilchester MD

USA (On-site)

$68K/yr – $78K/yrDirector/Executive3+ years expFull time

Posted 3 months ago

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Job Summary

Lead enrollment management for a PreK–8 Catholic independent school, guiding strategy, marketing, and execution to grow and sustain enrollment.

  • Own the comprehensive enrollment program, including goals, plans, and a welcoming admissions experience aligned to the mission.
  • Must-have: Bachelor’s degree with at least three years in admissions or enrollment management.
  • Standout: Brand stewardship across platforms and a visible role in marketing and community engagement.

Job Description

Responsibilities

  • Provides leadership and direction for a comprehensive enrollment management program that supports the school’s strategic plan and financial sustainability.
  • Develops and implements annual enrollment goals, admissions plans, and marketing strategies to sustain and grow enrollment in PreK3 through Grade 8.
  • Tracks and analyzes enrollment trends, pipeline metrics, retention data, and market conditions to inform strategy and decision-making.
  • Prepares regular enrollment reports, projections, and dashboards for the Board of Trustees, Head of School, and leadership team.
  • Collaborates with school leadership to ensure a welcoming, mission-centered admissions experience and a strong student and family retention program.
  • Serves as the primary point of contact for prospective families, guiding them through the inquiry, application, screening, decision, and enrollment processes.
  • Plans and leads admissions events, including tours, Open Houses, information sessions, and student shadow visits.
  • Supports the admissions review process in partnership with administration.
  • Ensures timely and accurate processing of applications, contracts, and enrollment records in accordance with school policies and confidentiality requirements.
  • Ensures compliance with all record retention and privacy expectations.

Requirements

  • Bachelor’s degree required.
  • Minimum of three years of progressively responsible experience in admissions, enrollment management, marketing, communications, or a related field.
  • Proficiency with Microsoft Office and cloud-based productivity tools (Word, Excel, Google tools, etc.).
  • Experience using admissions and enrollment software, CRM systems, and/or databases, or a demonstrated ability to learn quickly.
  • Ability to work a flexible schedule, including occasional evenings and weekends.

Preferred

  • Five or more years of experience in admissions or enrollment management, preferably in a Catholic, independent, or private school setting.
  • Experience with Veracross enrollment software or comparable admissions platforms.
  • Experience managing digital marketing campaigns, content calendars, and brand strategy.
  • Demonstrated success in meeting enrollment goals and improving conversion and retention metrics.

Benefits

  • Trinity School offers a comprehensive benefits program for eligible employees, including medical, dental, and vision plan options; life insurance; disability coverage; a 403(b) retirement plan; and paid time off.
Archdiocese of Baltimore logo

Archdiocese of Baltimore

The Archdiocese of Baltimore, established as a diocese in 1789, comprises the City of Baltimore and Allegany, Anne Arundel, Baltimore, Carroll, Frederick, Garrett, Harford, Howard and Washington Counties.God calls the Catholics of the Archdiocese of Baltimore to be a welcoming, worshipping community of faith, hope, and love. Through his Spirit, the Lord Jesus lives in those who believe, and reaches into our world with his saving message and healing love.As disciples of Jesus our mission is:Evangelization - to evangelize ourselves, our families, our parish and local communities, and our world.Liturgy - to celebrate our faith with joy through vibrant and prayerful worship.Education - to educate and become educated in the truths of the Gospel and in the formation of conscience.Service - to reach out in love and service to those in need.Stewardship - to develop the material, financial and human resources of the Church and to manage them as faithful stewards.The Catholic Center is located at 320 Cathedral Street, Baltimore, MD 21201.

USA
561 employees (22 in marketing)

Traffic Signals

Monthly Visitors
74.6K
Traffic Source Mix
Search
58.1%
Direct
33.8%
Referral
6%
Social
1.5%
Paid
0.4%

Headcount Trend

Current headcount: ~565

Marketing Team

Marketing Team Size
10 (2% of company)
Marketing Roles Posted (Last 30 Days)
1