Director, Activation

Responsibilities

• Activation Subject Matter Expert: Serve as the cross-channel activation SME, designing media plans that scale client growth.
• Revenue Expansion: Identify organic growth opportunities through cross-channel expansion, media audits, advanced testing frameworks, and tech integrations.
• Proposal Innovation: Partner with Strategy and Data Science & Analytics (DS&A) teams to productize agentic-powered activation capabilities into market-leading client offerings.
• Strategy Partnership: Translate audience insights and investment strategies from Strategy and COE partners into tactical, high-performing campaign architectures.
• Full-Funnel Ownership: Lead media execution and onboarding for new client engagements, presenting recommendations confidently to senior stakeholders.
• Platform Mastery: Maintain deep expertise across the evolving ad-tech landscape to ensure activation strategies remain cutting-edge.
• Mentorship & Onboarding: Lead and mentor activation teams during the critical first 90 days of new client engagements, fostering a culture of curiosity, speed, and precision.
• Operational Excellence: Establish and enforce campaign setup and optimization best practices across portfolio teams and new business pitches.
• Tech Innovation: Serve as a key feedback partner for KIP (Kepler Intelligence Platform), shaping platform evolution to meet client needs.

Requirements

• 8–10+ years of digital media experience, with 3+ years in a leadership role managing a multi-sector account with large-scale spend ($50M+).
• Growth Mindset: Motivated by client partnerships, new business, and adept at showing clients how technical execution solves business challenges.
• Channel Agnostic: Holistic media understanding across Social, Programmatic, Search, Video, Audio and Direct IO.
• Strong Communicator: Ability to distill complex technical media strategy into clear growth narratives for C-suite executives.
• Analytical Fluency: Familiarity with measurement models (MMM, MTA) to anchor activation strategies in verifiable data.

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave