Responsibilities

• Own a deep understanding of each client’s business, marketing goals, and program objectives, using that knowledge to guide account strategy, strengthen the client relationship, and identify growth opportunities
• Serve as the senior strategic and planning lead for assigned clients, guiding audience strategy, communication planning, and integrated solutions specific to NEXT GEN·TEAM access points
• Set the standard for high-quality client service and delivery, ensuring teams understand expectations and consistently deliver work that reflects NEXT GEN·TEAM standards
• Effectively lead and guide cross-functional teams internally and externally in a systematic, organized, and motivated manner to develop and execute integrated marketing campaigns
• Oversee the analysis and synthesis of qualitative and quantitative program data, ensuring reporting clearly demonstrates performance, informs optimization, and supports future client recommendations
• Proactively identify areas of organic growth within assigned accounts through program performance, consumer insights, client feedback, and ongoing dialogue with client stakeholders
• Develop and share best practices across the Client Services team and broader agency to improve consistency, collaboration, and client delivery
• Actively manage account-level financial health, including GPM goals, resourcing, operational budgets, staffing needs, and profitability considerations
• Oversee the development, management, and reconciliation of project-based budgets to achieve target profitability and ensure efficient use of resources
• Forecast program financials to support current delivery, future growth, and proactive client planning