Responsibilities

• Brand Building & Strategy: Develop and execute comprehensive brand strategies for DTC and TikTok Shop, ensuring alignment with overall company goals and brand identity.
• Translate brand vision into engaging content and experiences across all DTC touchpoints
• Identify and capitalize on TikTok growth opportunities, including participation in promotional campaigns, flash sales, and seller programs, always with a focus on brand integrity and messaging.
• Stay ahead of TikTok and social commerce trends, bringing innovative ideas to the table to maintain cultural relevance and brand leadership.
• Affiliate & Creator Program Management: Recruit, retain, and manage a robust network of affiliate creators, developing tier structures, commission models, and brand-aligned content guidelines.
• Oversee creator relationships, providing briefs, reviewing content, and ensuring strong brand-creator fit and consistent brand messaging.
• Coordinate creator-led LIVE commerce sessions and manage creator content for repurpose across other channels, ensuring brand consistency and quality.
• Platform Operations & Optimization: Manage product listings, optimize content for sales, and improve merchandising through bundles, coupons, and promotions, always with a brand-centric approach to presentation and messaging.
• Ensure platform compliance and optimal performance by monitoring daily shop health metrics
• Work directly with TikTok representatives and platform partners to unlock new initiatives, media programs, and affiliate strategies, focusing on opportunities that enhance brand visibility and reputation.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years of experience in DTC, e-commerce, or digital growth, with a proven track record of driving revenue and building strong brands.
• Familiarity with TikTok Shop ecosystem.
• Experience with Meta paid social and email/SMS lifecycle marketing, with a focus on brand consistency and customer journey.
• Proven ability to manage creator and affiliate programs, including recruitment, relationship management, and performance optimization, with an emphasis on brand alignment and authentic partnerships.
• Excellent analytical skills with proficiency in sales and analytics tools (e.g., TikTok Seller Center & Affiliate Center).

Preferred

• Deep understanding of the TikTok Shop ecosystem, including key marketing levers and strategies that influence performance and drive sales, with a focus on brand storytelling and engagement. Direct ownership and demonstrated success in scaling TikTok Shop GMV, with a clear understanding of how to leverage the platform for brand building.
• Strong Shopify operating experience.
• Experience with AI-powered tools for marketing and analytics.
• Active or former personal creator experience on TikTok or Meta, demonstrating an understanding of creator-led brand building.
• Commercial instincts and exposure to P&L work.
• Strongly preferred: ability to work 4-5 days per week out of our Cincinnati, OH office. Candidates located outside of 50 miles of Cincinnati, OH can be considered if relocation is not feasible.