Responsibilities

• Execution of RADIESSE direct-to-consumer campaign initiatives
• Own the continued execution and elevation of RADIESSE’s first-ever consumer campaign across paid media, organic social, influencer, experiential, website, and partnership channels
• Partner with internal and external teams to evolve campaign messaging, content, creative assets, and consumer touchpoints in alignment with brand strategy
• Identify opportunities to maintain campaign momentum, strengthen consumer engagement, and support patient demand generation
• Ensure DTC initiatives ladder up to core RADIESSE positioning, clinical credibility, and consumer-relevant skin health benefits
• Drive patient marketing strategy and consumer-to-patient conversion
• Own strategies and processes that convert consumer awareness and engagement into patient demand across key DTC channels
• Partner with internal teams and agencies to strengthen the consumer journey from initial interaction through consultation and treatment
• Identify opportunities to improve conversion across paid media, social, influencer, website, and experiential touchpoints
• Collaborate cross-functionally to ensure patient-facing initiatives are aligned, compliant, and impactful
• Advance influencer, experiential, and brand partnership strategy
• Own planning and execution of a robust influencer program, including talent identification, content strategy, briefing, approvals, posting coordination, and performance reporting
• Help identify and evaluate experiential and brand partnership opportunities that elevate RADIESSE’s consumer relevance and cultural presence
• Collaborate with PR, social, legal, regulatory, and agency teams to ensure influencer and partnership activations are compliant, on-brand, and measurable
• Develop strategic briefs and recap materials to communicate objectives, KPIs, learnings, and next-step recommendations
• Optimize organic social, paid social, media, and website performance
• Partner with agency teams to optimize RADIESSE organic and paid social media efforts, including content planning, campaign performance, community engagement considerations, and creative testing
• Own website optimization efforts, including content updates, user experience improvements, campaign landing pages, SEO/AEO considerations, and conversion-oriented recommendations
• Review media and digital performance reporting to identify opportunities for optimization across awareness, engagement, consideration, and conversion
• Translate analytics into clear insights and recommendations for the RADIESSE brand team and cross-functional stakeholders

Requirements

• Bachelor's Degree in Marketing, Economics or related
• 5+ years’ experience in consumer marketing, brand marketing, digital marketing, paid media, social media, or agency leadership
• 5+ years’ experience utilizing analytics & reporting to make data-informed decisions and media optimizations
• 5+ years’ experience collaborating with creative agencies on content creation
• 3-5 years’ experience in pharmaceutical, medical device, or skincare/beauty industry

Preferred

• 5+ years’ experience in consumer marketing, brand marketing, digital marketing, paid media, social media, or agency leadership
• 5+ years’ experience utilizing analytics & reporting to make data-informed decisions and media optimizations
• 5+ years’ experience collaborating with creative agencies on content creation
• 3-5 years’ experience in pharmaceutical, medical device, or skincare/beauty industry