Responsibilities

• Lead end‑to‑end execution of direct mail campaigns, including planning, production timelines, vendor coordination, and quality assurance, with providing historicals to help drive creative development effectiveness.
• Work closely with the Analytics and Product teams on list strategy, segmentation, targeting, and personalization to optimize response rates.
• Manage relationships with printers, mail houses, and other external partners to ensure timely and cost‑effective delivery.
• Evaluate new partners and supporting partner evaluation.
• Analyze campaign performance, response metrics, and ROI to identify trends and actionable insights.
• Develop & implement testing strategies (A/B tests, creative tests, offer tests) to continuously improve channel performance.
• Prepare regular reporting dashboards and present findings to internal stakeholders.
• Own direct mail budget planning, forecasting, and ongoing budget tracking.
• Ensure campaigns stay within budget while maximizing efficiency and impact.
• Maintain detailed project timelines and documentation to keep cross‑functional teams aligned.

Requirements

• 4-7+ years of experience in direct response marketing, with a strong focus on direct mail.
• Proven experience managing production workflows, vendor relationships, and campaign timelines.
• Strong analytical skills with the ability to interpret data, identify insights, and make recommendations.
• Familiarity with email marketing platforms, best practices, and performance metrics.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously in a fast‑paced environment.
• Strong communication and collaboration skills.

Preferred

• Experience with CRM systems, marketing automation tools, or customer data platforms.
• Knowledge of postal regulations and direct mail production processes.
• Background in consumer marketing, financial institutions, or highly regulated industries
• Experience using Tableau