Responsibilities

• You will own the ad creative strategy, testing infrastructure, and performance analysis for paid social across Meta, TikTok, YouTube, and emerging channels.
• You'll work directly with performance, social media, and creative teams to build ads that drive purchases at scale.
• This is a revenue-driving role evaluated on hard metrics: CPA, ROAS, CVR, hook rate, hold rate, and spend efficiency.
• If those words make you uncomfortable, this role is not for you.
• Build a weekly testing roadmap across hooks, angles, formats, offers, and messaging
• Develop concepts for video, static, UGC, founder-led, testimonial, problem-solution, comparison, and advertorial-style ads
• Identify winning creative patterns and systematize them into repeatable frameworks
• Maintain a creative angle bank and naming taxonomy that makes testing learnings transferable
• Diagnose why ads win or fail across the full funnel: hook rate, hold rate, CTR, CVR, CPA, ROAS, AOV, and fatigue signals
• Translate performance data into clear next actions: scale, pause, iterate, or rebuild
• Partner closely with performance team so creative strategy is anchored in what the data is actually saying
• Write detailed briefs for creators, editors, and influencers with clear hooks, scripts, visual structure, claims, and CTAs
• Every brief has a measurable hypothesis, not just a concept
• Create multiple variations from winning creative to extend performance and fight fatigue
• Ensure creative-to-landing-page alignment on every asset
• Mine reviews, comments, Meta Ad Library, TikTok, Amazon reviews, and competitor creative for customer language and buying triggers
• Turn real customer objections and motivations into ad messaging
• Stay current on DR creative trends in beauty, skincare, wellness, and DTC

Requirements

• 3+ years in direct response creative strategy, growth creative, or paid social
• Proven track record working against CPA, ROAS, CVR, and CAC targets
• Strong writing skills: hooks, scripts, headlines, creator briefs
• Deep understanding of conversion psychology, objection handling, social proof, and offer structure
• Analytical enough to interpret paid media data and translate it into creative decisions
• Experience with Meta Ads and TikTok Ads at meaningful spend levels

Preferred

• Experience with beauty brands, beauty products, skincare, cosmetics, or luxury/DTC beauty strongly preferred
• Familiarity with Triple Whale, Motion, Foreplay, Replo, or similar tools
• Experience with VSLs, advertorials, quiz funnels, and offer testing
• Experience managing or directing creators and editors