Responsibilities

• Script for Conversion: Write high-energy, high-intent video scripts for Meta (Facebook/Instagram). This includes everything from short-form "hooks" to long-form VSLs and UGC-style "selfie" scripts.
• Direct Response Mastery: Craft ad copy that focuses on pain points, benefits, and "The Big Idea," avoiding the generic, "corporate-speak" common in the insurance industry. Our brand targets conservative-Americans and the lingo will can be political that way.
• Hook Development: Constantly brainstorm and test new "Pattern Interrupts" to stop the scroll in the first 3 seconds of a video.
• Collaborative Execution: Work closely with our media buyers and video editors to ensure the final creative matches the intent and tone of your script.
• Brand Voice: Maintain a tone that is patriotic, professional, and grounded in the values of freedom, affordability, and transparency.

Requirements

• Direct Response Background: You understand the "Why" behind the "What." You know how to use psychological triggers (scarcity, authority, empathy) ethically.
• Visual Thinker: When you write a script, you aren’t just writing words; you’re describing the visual "B-roll," the text overlays, and the energy required from the talent.
• UGC Specialist: You prefer "real and raw" over "polished and cinematic." You know how to write scripts that look like they were filmed by a real person in their car or home office.
• Data-Driven: You don't get married to your copy. If the ROAS isn't there, you're ready to pivot and test a new angle immediately.
• Experience in Insurance/Finance (Bonus not a must-have): You know how to make "boring" topics like health coverage feel urgent and essential. (Familiarity with compliance is a huge plus).

Preferred

• Insurance/Finance experience (Bonus not a must-have)
• Familiarity with compliance (huge plus)