Direct Response Copywriter

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive research-grounded direct response copy across ads, landing pages, and emails for a fast-growing DR team.

  • Must-have: 3+ years of hands-on DR copywriting and 1+ year in supplements/regulated categories
  • Standout: Proven conversions with portfolio or metrics and cross-functional collaboration

Job Description

Responsibilities

  • Research-Driven Copy Development: Conduct deep research before writing: customer reviews, support tickets, forums, competitor analysis, clinical studies, and credible third-party sources
  • Identify and validate what is actually true about the product, customer, and problem
  • Extract real proof, mechanisms, and specific insights to support claims
  • Uncover unique, defensible angles rather than justify preconceived ideas
  • Ground all copy in facts and understanding, not vague language or clever phrasing
  • Direct Response Copywriting: Write high-converting ad copy weekly for paid social, search, and performance channels
  • Write conversion-focused landing pages on a regular cadence
  • Write revenue-driving email campaigns for promotions, launches, and lifecycle flows
  • Adapt messaging across formats while maintaining clarity and persuasion
  • Testing & Optimization: Iterate on hooks, angles, headlines, and CTAs based on performance feedback

Requirements

  • 3+ years of hands-on direct response copywriting experience
  • At least 1 year of writing in supplements, health, beauty, or adjacent regulated categories
  • Proven track record of writing copy that converts (portfolio examples or performance metrics)
  • Strong understanding of funnels, offers, and buyer psychology
  • Excellent written American English — clear, direct, and persuasive
  • Comfortable with feedback and fast iteration cycles
  • Self-motivated and execution-focused
  • Full-time availability during US EST hours
  • Fixed, reliable workspace (not digital nomad)
  • Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST

Benefits

  • Competitive base salary + performance-based bonus structure
  • Fully remote - work from anywhere in the US or Canada
  • Paid time off
  • Flex days. Enjoy an extra quarterly day off to unwind and recharge your energies whenever you desire
  • Fully covered medical insurance, including health, dental, and vision. (US-based employees)
Uproot Clean logo

Uproot Clean

Any pet owner knows how annoying and difficult it is to remove pet hair and lint from your clothing, furniture, carpeting and pretty much everything else. A recent report by the American Pet Products Association found that a staggering 70% of American households own at least one pet, this means that the pet hair issue affects hundreds of millions of Americans. In fact, multiple studies and surveys have identified that the mess from excess pet hair ranked as the NUMBER ONE pain-point and challenge that pet owners encounter.For such a large problem, we noticed that the tools on the market that were sup- posed to help with the pet hair issue, like a standard lint roller, were simply ineffective and also incredibly wasteful. We knew there had to be a better way.This is exactly why we founded Uproot Clean.The massive pet hair problem deserves effective tools, and we set out to develop an assortment of very well made and highly effective tools to remove pet hair from upholstery, carpeting, rugs, clothes and almost everywhere pet hair shouldn’t be!Our mission is to help the hundreds of millions of pet owners enjoy their time with their furry friends a little bit more, by taking some of the hassle out of cleaning and caring for them.Our goal is to become a household name in the pet care and cleaning industry. While we have hundreds of thousands of happy customers already, we are just getting started!

Founded in 2021
Doral, Florida, USA
7 employees (3 in marketing)

Traffic Signals

Monthly Visitors
408.9K
Traffic Source Mix
Search
24.5%
Direct
51%
Referral
4.5%
Social
17.6%
Paid
2.1%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
2 (29% of company)
Median Career Experience
16 years
Median Tenure
1.3 years