Direct Response Copywriter and Creative Strategist (100% Remote)

Responsibilities

• The Big Idea – Research the customer, the market and the competition, then come up with fresh angles and hooks worth testing.
• The Creative Brief – Turn the idea into a clear brief, including the visual storytelling vision: format, style, pacing and the feeling the ad needs to create.
• The Script – Write the script with visual notes where needed so the video editors know precisely what you’re imagining.
• The Handoff – Brief our dedicated team of video editors with tight specs and a turnaround date. Then hold them to it.
• The Polish – Review each cut, give precise revision notes and keep the ad moving until it’s great enough to go to the client for approval.
• 50% Ideas and Writing – Big ideas, hooks, briefs and scripts
• 25% Directing Editors – Handoffs, reviewing cuts, revision notes and polishing
• 15% Research – Customers, markets, offers and competitor ads
• 10% Analysis – Reviewing performance data and feeding what you learn into the next round of ads

Requirements

• 2+ Years of DR Video Scripting – You’ve written video ad scripts for paid social or YouTube and seen measurable results (hook rate, hold rate, CTR, CPA, ROAS), ideally for supplement, health or wellness offers.
• High-Volume Experience – You’ve worked in an agency or fast-scaling in-house team where writing multiple new scripts a week was the norm.
• Big Idea Generator – You consistently come up with fresh angles and hooks, and you can articulate them clearly to get feedback and make them stronger.
• Visual Storyteller – You see the finished ad before it exists and can direct it in writing so clearly that editors never have to guess.
• End-to-End Owner – You take extreme pride in delivering ads that are on time, on spec, double-checked and compliant, and you hold editors to the same standard.
• Marketing Mindset – You understand which levers move hook rate, hold rate, CTR, CVR and ROAS, and how those numbers drive a DR business.
• AI-Fluent – You use AI to research, ideate, and iterate and edit faster, without outsourcing your thinking to it.
• Organized Under Pressure – You keep multiple ads moving at once and hit your deadlines without letting quality slip.
• Constant Upskilling – You relentlessly work to improve by studying, deconstructing ads and seeking feedback.

Benefits

• Paid time off, sick leave, and health benefits