Description

ABOUT US

AI Acquisition is a $50M+ ARR education business teaching entrepreneurs how to build AI-powered service businesses. ~3,000 active clients across three program tiers. Backed by some of the best operators in the coaching and performance-marketing space. Remote, scaling fast, and extremely execution-heavy.

THE WORK

You’ll write the ads for a $50M ARR AI-education business running multiple active funnels, with more launching. This is not a content role. This is not a brand voice role. This is a direct-response copywriting seat inside a performance-marketing machine where ads go live fast and results are measured in days.

You are not here to write clever copy that wins awards. You are here to write ads that stop the scroll, build desire, handle objections, and make people click.

This role sits alongside our Head of Media / Creative Director and our creative strategy team. They will supply the angles, hooks, and strategic direction. You will own turning those into finished ad copy that ships.

Your output:

• Facebook and Instagram video ad scripts (hooks, body, CTA)

• Static ad copy (headline, body, CTA)

• UGC-style scripts for on-camera talent

• Short-form ad variants and angle iterations

• Landing page and funnel copy support as needed

If you need two weeks to write one ad, this is not your role. If you can read a brief, understand the buyer, and ship five ad scripts by end of day — keep reading.

Requirements

HOW WE WORK

• Volume + iteration > one “perfect” ad
• Hooks are the job. Body copy follows. CTA closes. In that order, every time.
• Direct-response cadence: brief → write → ship → test → iterate
• Speed matters. We run —100+ ads per week. Slow writers block the machine.
• Small senior team. Direct line to operators. Zero bureaucracy.

THE STATE YOU’RE WALKING INTO

• Multiple active offers with paid traffic already running
• Mid-to-high six figures per month in ad spend
• Head of Media, creative strategists, and an editor team already in place
• Internal AI tooling already used across the business
• Large volume of test data, customer research, and offer feedback to write from

This is not a role where you sit around waiting for a brief. There is a machine running. Your job is to feed it sharp copy.

WHAT WE’RE LOOKING FOR

Must-have:

• 3+ years writing performance ads — Facebook and Instagram ads specifically, not emails, blogs, or organic content
• A portfolio of real ads you personally wrote that actually ran in a paid account
• You understand hooks, mechanisms, objections, proof, and buyer psychology at a deep level
• You have experience in info-product, coaching, online education, agency-services, or ecommerce — categories with real buyer resistance
• You write fast. You can produce multiple complete ad scripts in a single working session.
• You are highly fluent in English — native or near-native level
• You can take an angle brief and execute it without needing the concept explained three times

Strong signals:

• Your portfolio shows hooks that would actually stop a scroll — not headlines that would open a brochure
• You have written UGC-style scripts, talking-head scripts, B-roll voiceover scripts, and static ad copy
• You have worked on high-ticket offers ($1K+) where the ad has to do serious persuasion work before the click
• You use AI to produce faster — variations, research, angle exploration — but your final copy has your commercial instinct on it, not GPT’s
• You have swipe files, inspiration sources, and a real research process — not just “I read the brief and start writing”
• People who’ve worked with you describe you as fast, reliable, and commercially sharp

WE’RE NOT THE RIGHT FIT FOR

• Email copywriters or content writers with no paid ad creative experience
• People whose portfolio is primarily organic social, newsletters, or SEO content
• Brand copywriters with no direct-response or performance marketing orientation
• Writers who produce one polished ad per week — this machine needs volume
• Anyone who cannot show ads they personally wrote that ran in a paid account
• Designers or editors with no standalone writing ability

WHAT YOU’LL ACTUALLY DO

• Write complete Facebook and Instagram ad scripts from creative briefs — hook, body, CTA
• Produce multiple angle variations per brief for testing
• Write UGC scripts for on-camera talent, formatted for easy delivery
• Write static ad copy (headlines, primary text, CTAs) across formats
• Iterate quickly on underperforming copy based on performance data
• Collaborate with the creative strategy team so your copy executes the intended angle cleanly
• Review your own output against the funnel it feeds — landing page, VSL, application — so the copy is consistent

Benefits

COMP & BENEFITS

$120K – $180K total comp

Base + performance bonus, geography-adjusted

• Strong senior-level compensation, geography-adjusted
• Fully remote
• High-volume testing environment with real spend behind your work
• Direct access to operators, offers, performance feedback, and customer data
• Massive upside if you become truly irreplaceable

HOW TO APPLY

Step 1 — Portfolio (required)

Share 3 Facebook or Instagram ads you personally wrote that ran in a paid account. For each one tell us the brand and offer type, what the hook was trying to do, and any performance data you have (CTR, CPA, ROAS, revenue). Links to live ads, screenshots, or a Google Doc are all fine.

Email-only portfolios will not be considered.

Step 2 — Write 5 ads for us

Review our funnel. Write one complete ad (hook, body, CTA) for each of 5 different angles you’d test. For each ad include:

• The full written ad copy as it would appear in the feed
• The angle in one sentence — what belief or pain point is this attacking?
• Where you got the inspiration — competitor research, customer language, the funnel itself, or something else
• Why this angle should work for this specific audience
• What format you’d run it in (UGC, static, talking head, B-roll voiceover, etc.)

Submit as a Google Doc within 48 hours. Please note that working with incomplete information is part of the job.