Responsibilities

• Write native-style articles that blend editorial credibility with salesmanship, warming prospects for conversion
• Structure advertorials around proven DR frameworks (PAS, AIDA, Problem-Agitate-Solution, story-led)
• Own product page copy: headlines, subheads, benefit stacks, FAQs, reviews positioning, risk reversal
• Structure the full page argument — problem, promise, proof, offer, urgency, objection handling
• Checkout page microcopy — bump offers, trust elements, guarantee framing, shipping reassurance
• Order bumps, one-click upsells, down-sells, and Thank You page offers
• Post-purchase email and SMS flows that drive repeat purchase and LTV
• Identify the weakest step and attack it first — with a hypothesis, a test, and a measurable expected outcome
• Iterate continuously. Most funnels we inherit have a clear ceiling; your job is to break it, then break the next one
• Redesign page structure, above-the-fold experience, section order, and offer presentation to maximize CVR
• Optimize checkout for completion — reduce friction, surface trust, time bumps and upsells correctly
• Ensure ad-to-advertorial-to-sales-page congruence (the biggest silent CVR killer in DTC)
• Design and test upsell logic — product selection, sequencing, pricing, copy, timing
• Engineer offer stacks that lift AOV without tanking front-end CVR
• Test bundles, tiered pricing, free-plus-shipping mechanics, continuity, BOGO, and risk reversal structures
• Build structured test plans with clear hypotheses, success metrics, and minimum sample sizes
• Run A/B and multivariate tests to statistical significance on headlines, hooks, offers, page layouts, and upsell logic
• Analyze funnel metrics (CVR, AOV, LTV, CPA, checkout abandonment, upsell take-rate, scroll depth) to identify friction and opportunity
• Use heatmaps, session recordings, and on-page analytics to inform copy and layout decisions