Own and optimize the end-to-end direct mail program, from strategy and targeting to creative, production, and measurement, to drive acquisition, engagement, and revenue.

• Direct Mail Strategy & Execution: Own channel roadmap, audience selection, offer strategy, print production, and deployment timelines.
• Targeting & Personalization: Build segmentation frameworks and personalized experiences using CRM and behavioral data to improve response and conversion rates.
• Measurement & Optimization: Define targets with analytics, run A/B/multivariate tests, analyze incrementality and attribution, and translate results into actionable recommendations.