Direct Marketing & Graphic Design Coordinator

Responsibilities

• Assist in developing and executing direct marketing campaigns, with particular emphasis on direct mail postcards, letter mailers, self-mailers, newsletters, and other printed marketing materials.
• Help coordinate campaign activities, including target audiences, mailing lists, design, production schedules, and follow-up.
• Work with the owner to develop effective marketing messages, offers, and calls to action.
• Assist with email campaigns, customer newsletters, and other communications that support direct marketing efforts.
• Maintain a marketing calendar, organize campaign details, and assist in tracking results.
• As experience develops, contribute ideas for improving campaign effectiveness and generating customer response.
• Design compelling direct mail pieces and other printed marketing materials for South City Print and our customers.
• Translate marketing concepts into attractive designs that clearly communicate messages, support marketing objectives, and encourage customer response.
• Prepare accurate, production-ready artwork using Adobe InDesign, Illustrator, and Photoshop; manage revisions and maintain brand consistency.
• Assist customers with marketing-related design projects and prepare mockups, samples, and presentations for prospective customers.

Requirements

• Demonstrated interest in direct marketing, including how design, messaging, offers, and calls to action work together to generate customer response.
• Strong design portfolio and proficiency in Adobe InDesign, Illustrator, and Photoshop.
• Excellent organization, attention to detail, communication, initiative, and follow-through.
• Ability to manage multiple projects, work independently, collaborate with a small team, and learn new technology.

Preferred

• Training or degree in graphic design, marketing, communications, or a related field; one to three years of relevant experience (talented recent graduates welcome).
• Commercial print production, direct mail, email marketing, CRM, or basic copywriting experience.