Responsibilities

• Create excellent customer relationships and provide top-notch customer service by following the Company's Customer Service Standards.
• Develop, implement, and execute Direct Mail strategies as directed by the VP Marketing & Sales to target existing, new, and prospective customers.
• Create and refine player lists in preparation for direct mail and email campaigns.
• Execute proofing and data checks on all direct mailings.
• Establish, create, and execute segmentation, validating player data for direct mailings.
• Develop all aspects of Campaign prizing in the existing Scientific Gaming and Campaign Manager Systems, not limited to data entry.
• Review, maintain, and update player tracking database information such as manual adjustments, offers, and contact information.
• Coordinate copy, design, printing, production, and mailing of direct mail campaigns.
• Handle a majority of customer inquiries via telephone, mail, and e-mail.
• Communicate all direct mail information to team members to ensure staff have a detailed understanding of offers, campaigns, and direct mail benefits.

Requirements

• Education: Bachelor's Degree in Marketing, Research, Statistics, or related Business or Finance field required.
• Five (5) years of demonstrated ability in relevant work experience may be substituted for the education requirement of a bachelor's degree.
• Minimum of 2 years of experience in direct marketing or related field required.
• Certification/License: Must undergo a Criminal background investigation done under the rules of the National Indian Gaming Commission.
• Will be required to have a Criminal background investigation done under the rules of the National Indian Gaming Commission.
• Will be required to complete and pass pre-employment drug testing.

Preferred

• Knowledge of relational databases with the ability to write queries using a point and click query tool preferred.
• Knowledge of player tracking software and/or database marketing required. (note: this is listed under requirements; included here only as a nice-to-have if separate)
• Knowledge of direct mail and e-mail trends, software, and technology, while implementing best practices, is preferred.
• Understanding of Scientific Games CMP system preferred.
• Familiarity with social networking and other Web 2.0 marketing tools preferred.