Responsibilities

• Serve as a thought leader in developing and executing marketing programs to achieve DtC sales goals, including on and off-site promotions, print/digital advertising, social media, consumer research, public relations, and events.
• Communicate in a clear, concise, and persuasive manner—both written and verbal—to align cross-functional teams and vendor partners in support of successful initiative execution.
• Own strategy, budgeting, and execution of print, digital, and social campaigns (SEM, influencer, display) to drive traffic, acquisition, and brand awareness; direct creative, analyze performance, and optimize using emerging marketing trends.
• Create and manage the annual marketing budget, including processing and reconciling invoices, ensuring optimal spending across initiatives. Includes tasks such as vendor setup, and invoice management with support from accounting.
• Analyze brand, segment, and competitor performance, along with consumer behavior and marketing trends; prepare actionable reports for senior leadership.
• Serve as the primary point of contact and project manager for cross-functional requests from Direct Sales, Tasting Rooms, Events, Winemaking, Commercial Brand Marketing, and PR, fostering strong cross-functional partnerships while managing a high volume of diverse, ongoing initiatives.
• Lead, empower, and motivate team members while overseeing day-to-day management of direct reports to ensure organizational goals are met.
• Develop and execute promotional and advertising strategies to drive target visitation to Benziger Family Winery and Imagery Estate Winery in a competitive market.
• Oversee the development and maintenance of the Benziger and Imagery websites in partnership with web agencies and internal stakeholders. Maintain brand websites with SEO best practices and SEM oversight.
• Oversee and approve eCommerce campaigns with the DtC Senior Manager providing input and copy/campaign direction as needed.
• Identify and evaluate new digital marketing opportunities and growth strategies.
• Manage the winery’s PR agency relationship in collaboration with Commercial Brand Marketing, including press mailings and media visit coordination.
• Support development of the marketing content calendar in partnership with the DtC Marketing Specialist.
• Lead the creation of marketing materials to support Wine Club, Tasting Rooms, and Special Event sales.
• Partner with the Imagery Art Curator to onboard new art label artists into the AP system, track setup status, and submit payment requests following confirmation of art receipt.
• Oversee wine competition submissions and maintain an up-to-date accolade database.
• Coordinate ad placements in consumer and travel publications through partnerships with media and trade outlets.
• Manage asset library and photoshoots, proactively securing photography, and creative materials to support engagement initiatives, tasting notes, product descriptions, bottle shots, and multi-channel marketing needs.
• Cultivate and sustain partnerships with local organizations and regional trade groups to strengthen community and industry engagement.
• Oversee packaging development and updates for approximately 60 - 70 DtC Benziger and Imagery SKUs each year, partnering with Production, Winemaking, and the DtC Graphic Design Specialist to ensure accuracy and brand consistency.