​Dir, Growth Marketing

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Own and optimize paid media, direct mail, and growth budgeting to drive subscriber growth and ROI for WOW!’s acquisition program.

  • Own end-to-end growth strategy, paid media, direct mail, and budgeting.
  • Must-have: 10+ years in growth/performance leadership with $25M+ budgets.
  • Standout: Proven agency/vendor management and cross-functional leadership.

Job Description

Responsibilities

  • Growth Strategy & Performance Leadership
  • Paid Media Strategy & Execution
  • Direct Mail Strategy & Execution
  • Agency & Vendor Management
  • Budget Ownership & Financial Management
  • Cross-Functional Leadership
  • Other duties as assigned

Requirements

  • 10+ years in growth marketing or performance marketing leadership
  • Experience in telecom, broadband, subscription, or high-consideration consumer services preferred
  • Proven track record managing $25M+ acquisition budgets
  • Deep expertise in paid digital media, direct mail, and attribution modeling
  • Strong analytical skills with ability to translate data into actionable strategy
  • Experience managing agencies and vendor ecosystems
  • Exceptional leadership, communication, and stakeholder management skills
  • Consistent achievement (or overachievement) of subscriber growth targets
  • Improved cost per acquisition and return on ad spend
  • Optimized media mix with measurable incrementality

Preferred

  • High-performing agency partnerships

Benefits

  • Base salary up to $160,000 annually , commensurate with experience, plus short-term incentive plan, and comprehensive benefits including:
  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Paid time off & company holidays
  • Tuition reimbursement for continued development
  • Employee broadband discounts