Senior Growth Strategist
Advantage HQ
USA (Remote)
$180K/yr - $320K/yrAgencyFull-timeSenior level5+ years exp.
1 day ago
Dir Growth & Analytics
Miami-Dade County, FL (On-site)
Salary Not AvailableDirector/ExecutiveFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive growth at Discount Mugs by owning the full-funnel marketing and analytics program, with cross-functional leadership and a 3+ person team to hit commercial targets.
- Own go-to-market strategy, paid media, dashboards, and cross-functional campaigns
- Must-have: 10+ years in marketing/e-commerce with full-funnel measurement
- Standout: executive-ready dashboards and FP&A-aligned budget planning
Job Description
Responsibilities
- Develop strategic frameworks, go to market, and multi-year investment plans to define and deliver commercial targets for Discount Mugs
- Evolve & drive promotional strategy and execution to achieve desired demand, revenue and margin for the brand in coordination with other business units and support functions
- Construct and maintain detailed roadmaps for marketing capabilities (resources, data, technology) required to support growth goals.
- Develop and own the overarching paid media strategy, identifying new channels, opportunities, and tactics to efficiently acquire high-quality customers at scale
- Manage and optimize a significant paid media budget with accurate forecasting and ROI-driven allocation across Paid Search, Paid Social, other digital and emerging channels
- Collaborate with UX/UI, Organic, Lifecycle, creative teams and agencies to execute high-impact campaigns across the full funnel
- Monitor competitor activity and market trends to maintain a competitive edge
- Ensure all campaigns comply with relevant advertising guidelines and regulations
- Lead full-funnel analytics to guide media strategy, channel allocation, acquisition efficiency, and retention performance
- Define and manage marketing measurement frameworks, incrementality testing, and KPI standards tied to commercial objectives
Requirements
- Bachelor’s degree in Business, Economics, Finance, Marketing or a related field
- MBA preferred
- 10+ years of experience in marketing, e-commerce, media, and analytics
- 5+ years managing and developing teams across multiple functions
- Demonstrated success scaling paid media channels profitably
- Deep expertise in full-funnel measurement, attribution, and marketing KPIs
- Experience building cross-channel analytics and insights tools
- Strong financial acumen with forecasting and scenario planning experience
- Proven ability to implement new technology stacks and data analytics solutions at scale
- Experience with a DTC or ecommerce-first B2B company
BEL USA LLC
BEL USA LLC is one of the fastest-growing promotional products distributors in the United States. It operates several large brands under the BEL USA umbrella and caters to a variety of both small and large customer segments.BEL USA’s business is built on a solid factory-direct, low-cost, online-focused model foundation, and is based primarily in the South Florida area. Most commonly known as BEL, the organization operates at a state-of-the-art production facility and employs over 1000 employees around the world.Constantly on the lookout for the best and brightest talent across Marketing, Production, Information Technology, Merchandising, Customer Service, Art, Back office, Finance, and Human Resource teams, BEL invites you to join the team and be part of something great.
Traffic Signals
Monthly Visitors
1.8K
Traffic Source Mix
Search
45.1%
Direct
36.4%
Referral
5.5%
Social
11.7%
Paid
1.2%
Headcount Trend
Current headcount: ~203
Marketing Team
Marketing Team Size
10 (5% of company)
Median Career Experience
13 years
Median Tenure
1.3 years
