Dir Demand Generation and Int Marketing

Plano, TX (On-site)

$169K/yr – $253K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive global demand generation and ABM-led marketing to generate pipeline and revenue.

  • Own and lead scalable, multi-channel demand generation programs across ABM to fuel pipeline and revenue
  • Must-have: Several years of B2B demand generation or ABM experience
  • Standout: AI-driven insights and predictive analytics to optimize campaigns

Job Description

Drive global demand generation and ABM-led marketing to generate pipeline and revenue.

  • Own and lead scalable, multi-channel demand generation programs across ABM to fuel pipeline and revenue
  • Translate product positioning and business priorities into compelling marketing initiatives
  • Lead the development of integrated campaigns across digital, field, and ABM programs
Ericsson logo

Ericsson

4.0 Glassdoor

The future of mobile isn’t on the horizon, it’s happening now. At Ericsson, we’re building the foundation for an open network ecosystem where industries, developers, and enterprises thrive.The convergence of 5G, AI, cloud, and network APIs isn’t just a technological shift; it’s a transformation that is redefining industries and enhancing everyday life. Open, programmable networks are enabling real-time innovation and unlocking new business models across the globe.Imagine a world where developers can dynamically access network capabilities on demand, where enterprises don’t just use connectivity but shape it. This isn’t a distant vision, it’s the ecosystem we’re creating today.Collaboration fuels everything we do. By working across industries, we’re designing a future where connectivity isn’t just seamless. It’s intelligent, programmable, and transformative.The shift is happening. Are you part of it?

Founded in 2010
Kista, Stockholm County, SWE
107K employees (2,574 in marketing)
81% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
900.7K
Traffic Source Mix
Search
37.5%
Direct
41.6%
Referral
11.4%
Social
7.7%
Paid
1.6%

Headcount Trend

Current headcount: ~107.2K

Marketing Team

Marketing Team Size
1,205 (1% of company)
Median Career Experience
17 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.8B
Last Raise
$120M
Post IPO Equity, 12 months ago

Funding History

  • Apr 2025
    Post IPO Equity • $120M
  • Jul 2024
    Post IPO Debt • $109.2M
  • Dec 2023
    Post IPO Debt • $109.1M

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