Dir, Demand Generation & Content Marketing at Whip Media | Santa Monica, CA | $150K/yr – $160K/yr

Whip Media

Dir, Demand Generation & Content Marketing

Santa Monica, CA (Remote)

$150K/yr – $160K/yrDirector/Executive5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own ABM demand gen for a complex enterprise SaaS used by media buyers, mapping buying groups, tailoring account plans, and driving programs from first meeting to workshop and close with HubSpot measurement and AI-driven personalization.

Own Demand Gen: ABM across priority segments and named accounts with Sales alignment and a measurable pipeline.
Translate product workflows into buyer language with proof and examples that accelerate onboarding and reduce manual fixes.

Job Description

Responsibilities

Own demand generation for Helix across priority segments, geographies, and named accounts. Work with Sales to decide where there is enough pain, buying capacity, and timing to justify concentrated effort.
Build campaigns around the workflows Whip actually helps customers manage: partner files and mapping, rights windows and avails, onboarding, validation, auditability, and revenue reporting. Start with a specific operating problem, not a generic campaign theme.
Map the buying group across content operations, licensing, finance, data, and technology. Understand who uses the workflow, who owns the problem, who controls budget, and who can sponsor change.
Tailor the account plan to the problem. A studio evaluating rights and avails should not get the same message as a streamer dealing with partner data or a platform considering a migration to Helix.
Work closely with Sales before and after the first meeting. Help secure the right buyer group, improve what happens after the meeting, and support movement from an initial conversation to a Helix workshop, scoped evaluation, proposal, and close.
Help the market understand what Helix does today. Where an account still has an older view of Whip, use product proof, customer evidence, and relevant workflow examples to update that view.
Create and edit content grounded in how media companies actually operate: customer stories, practical explainers, industry analysis, event content, and executive pieces relevant to rights, licensing, finance, and content operations.
Turn product detail into buyer language without flattening it. Be able to connect mapping logic, validation breaks, timeline views, and audit trails to outcomes such as faster onboarding, fewer manual fixes, less engineering dependency, and more confidence in rights and revenue reporting.
Build account plans around the industry calendar, including NAB, StreamTV, IBC, partner activity, and targeted digital programs. Define the accounts and buyers before the event, then build the follow up into the campaign rather than treating it as an afterthought.
Own measurement in HubSpot. Track which accounts and buyers engaged, what became a substantive first meeting, what advanced to a workshop, evaluation, or proposal, and where conversion broke down.
Use AI well for research, segmentation, personalization, and analysis. Check the work and do not let speed come at the expense of accuracy or specificity.
Use outside specialists selectively where they add expertise or capacity, but keep the account logic, message, and performance ownership inside Whip. Stop or change work that is not moving buyers.

Whip Media

3.3 Glassdoor

Whip Media is the leading SaaS company powering the global media and entertainment industry. Our AI-native platform, Helix, delivers data and actionable intelligence that power the content supply chain, improve operational efficiency, and enable profitable decision-making at scale. It’s transforming how the business of content gets done.

Founded in 2014

Santa Monica, California, USA

94 employees (5 in marketing)

www.whipmedia.com

56% recommend to a friend

47% CEO approval