Senior Content Marketing Manager
VivoSense, Inc.
USA (Remote)
$135K/yr - $155K/yrIn-houseFull-timeSenior level5+ years exp.
13 hrs ago
Digital Website Content Writer
USA (Remote)
$50/hr – $65/hrMid Level3+ years expContract
Posted 7 months ago
Job Summary
Drive content strategy, governance, and written content for the State of Connecticut's websites and digital assets as a Digital Website Content Writer.
- Own content creation, structure, and optimization across web pages, apps, chatbots, and user guides.
- Must-have: 3+ years of website content writing with SEO and analytics experience.
- Standout: Experience with Sitecore or a similar CMS and cross-functional collaboration with SMEs.
Job Description
Responsibilities
- Work closely with cross-functional project team focused on building and improving the State of Connecticut’s websites and digital assets.
- Assess customer needs and create high-impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets.
- Structure content, write it, and apply it in user-focused page design; track content effectiveness.
- Communicate user benefits over features; demonstrate mastery of content taxonomy, SEO, service design, and optimizing customer journeys.
- Understand audience and clearly communicate how content will address their needs to stakeholders.
- Communicate content issues and solutions to various levels of stakeholders.
- Content Lifecycle Governance tasks: define needs, identify gaps, categorize content to align with service-oriented IA, work with SMEs, review/improve content for accuracy, legibility, accessibility, and compliance with guidelines, set up governance models for post-publish maintenance.
Requirements
- At least 3 years of measurable Website Content Writing experience including: developing modern content for large websites; creating high-level content strategies; planning for discovery, analysis, segmentation, creation, delivery, tracking, and governance of content; aligning content with business goals; inventorying and auditing content; copywriting; in-depth topic research; content pieces for content marketing; editing and proofreading.
- At least 3 years of SEO and analytics experience: keyword research, SEO strategies, technical and on-page SEO, KPI development, tracking content success, using site analytics to prove content meets user needs.
- At least 3 years of Content Lifecycle Governance experience: defining customer needs, optimizing content for service-oriented IA, working with SMEs, reviewing content for accuracy and accessibility, structuring content for user expectations, governance models for post-publish maintenance.
- Knowledge of Sitecore or a comparable CMS; Content creation for websites; Expert copywriting and editing; Content marketing; SEO and analytics; Proficiency with Microsoft Office Suite, Teams, Jira; Effective communication skills; High emotional intelligence
Preferred
- A portfolio of published online content
- Industry certification in a field-related discipline
- 1 year of experience using customer relationship management platforms such as Salesforce
- 1 year of experience using Google Analytics (preferable GA4)
- 1 year of experience using data dashboard software like Power Bi
- Proficient in Sitecore CMS platform
- Bachelor\'s degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
- 3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
- Proficient in Digital content standards and plain language guidelines
- Experience with chatbots, search consoles, and helpdesk services
- Proficiency with content tools, especially development, inventory/auditing, and SEO tools
Skysoft Inc.
SkySoft, INC is a Small, Women-owned and Minority-owned Business (SWaM) certified company based in VA and we are in Information Technology & Management Consultancy founded by Team of Management experts who have over 20 years of IT industry experience in executing various Federal, State & Local clients.SkySoft believes in full commitment; to the client we work for; to the kind of service we provide; to the community and employees who work with us.The founders of the Skysoft started their career 20 years back in IT industry and worked with major clients in different countries India, Europe, USA to manage the Business needs of clients like Dun & Brad Street (UK), Citi Bank Germany Operations (Germany) and Farmers Insurance, State Farm, Kaiser Permanente, Federal Trade Commission, Freddie Mac and Fannie Mae etcSkySoft is fast growing in Information Technology solutions, Enterprise Application Services, and Consulting Services provider, helping organizations to improve productivity by providing top notch IT Consultants and finding solutions over core need. We at SkySoft understand and practice PMI methodologies of Planning, Discovery, Analysis, Customization and creation, finalize the best for our Clients. We always strives nothing but the best to deliver for our Clients.We provide IT Development Services, Consulting Services, Project Management, Program Management, and Portfolio Management Services. We are experts in Technology, Infrastructure Analysis, Business Process re-engineering, Cloud Computing, and Project Execution, Management and its Completion to success using industry leading Lean Agile and Balance Score Cards Methodologies and techniquesSkySoft delivers the best-qualified individuals who matches your corporate culture and enhance the business productivity. Diverse areas in which our candidates are skilled always meet the deadlines and bottleneck situations at client side made us a reliable and fast growing companies in the last few years.
Salaries
Posted range
$50/hr – $65/hr
Taken straight from the job posting.
The middle of this range ($120K) is 72% above the median base salary for Content Writer roles in the United States ($70K).
Content Writer median pay in the United States
$70K/yrMost earn $65K to $86K. Based on 36 salaries, including bonus and equity.
Headcount Trend
Current headcount: ~26
Links
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