Own the local SEO and web presence for multiple clients, guiding strategy across on-page optimization, GMB, citations, backlinks, and client reporting.

• Audit client sites, GA4, Search Console, and GMB; translate findings into monthly strategy plans.
• Build landing pages and content pages in Squarespace or WordPress to support strategy (industries, neighborhoods, product categories).
• Handle on-page SEO end to end including structure, headings, metas, schema, internal links, and image optimization.
• Run keyword research and use GSC/GA4 to identify signals, track progress, and decide what to chase next.
• Manage Google Business Profiles for multiple clients with posts, photos, Q&A, categories, and services.
• Run review-generation campaigns to grow clients' Google review presence.
• Clean up local citations and build local authority using tools like WhiteSpark or BrightLocal.
• Pursue quality backlinks and avoid spammy links.
• Pull analytics data into client-ready reports that demonstrate ROI and progress.
• Get into HTML/CSS for fixes when needed and use AI as a multiplier across metas, outlines, and angles.