Responsibilities

• Implement and coordinate policies and procedures as it relates to digital platforms and social media management for Mayoral Departments; identify and recommend methods to improve engagement with San Diego residents in all communities.
• Develop and administer strategic communications campaigns to provide clear, engaging, informative and consistent messaging for both internal and external audiences, and measure the effectiveness of each campaign.
• Manage and produce content for strategic communications campaigns, working with public information officers, graphic designers, photographers and video team.
• Monitor trends to build brand awareness and expand the City of San Diego’s digital footprint through Inside San Diego and other platforms.
• Ensure training and monitoring of departmental social media accounts on platforms including Facebook, Instagram, Threads, X, LinkedIn and Nextdoor. Inform leadership of potential high-profile issues and establish rapid response protocols.
• Coordinate special projects at the Director’s discretion.
• Respond to crisis and emergency situations.
• Measure campaign performance, track key performance indicators (KPIs) and turn complex channel data into clear strategies to guide management decisions.
• Adapt quickly to learn and advise on industry’s best practices and new platform features.
• Supervise and support direct reports.

Requirements

• Bachelor’s degree in communications, marketing, journalism, public administration, policy or a related field.
• Five (5) years of professional experience working in digital marketing, social media or online community management, ideally for a government agency, nonprofit or political office.
• Demonstrated experience managing social media programs representing multiple stakeholder groups, with an understanding of major social networks and how to tailor content for each one.
• Excellent writing and copyediting skills.
• Able to create professional-level short-form videos, photos and copy for online platforms using tools including Canva, Adobe Creative Suite and Sprout Social.
• Ability to think and plan strategically and perform budget-related analysis.
• Be highly ethical and objective, with the ability to navigate in a political environment.
• Crisis and emergency operations experience is a plus.
• Ability to work evenings and weekends, as needed.
• Any combination of education and experience that demonstrates these qualifications may be considered.

Preferred

• Knowledge of the political landscape in San Diego and top issues impacting the City as an organization.
• Experience developing and leading successful outreach and educational campaigns in collaboration with stakeholders and partner organizations.
• Familiarity with digital marketing tools, specifically those available to government organizations, and using methods of traditional advertising to reach diverse communities.
• Experience working with broadcast and print media organizations in San Diego to share the City’s messages.
• Experience in successfully managing crisis communications with the media.

Benefits

• - Defined retirement plan , including pension reciprocity, dependent on an employee’s eligibility status (new hire, rehire, etc.).
• - A wide variety of cafeteria-style health and wellness plans or in-lieu cash waiver.
• - 11 paid City holidays per calendar year and 1 floating holiday per fiscal year.
• - Approximately 176 hours of paid annual leave for an employee’s first 15 years of service, and approximately 216 hours for 16+ years of service.
• - Up to 24 hours of paid discretionary leave per fiscal year.
• - Up to 320 hours of paid Parental Leave per childbirth or placement of a child.
• - Up to 40 hours of paid Bereavement Leave per fiscal year.
• - Tuition reimbursement up to $2,000 per fiscal year, and complimentary LinkedIn Learning professional development opportunities.
• - Free transit pass (including MTS Trolley, MTS Bus, and all Rapid and Rapid Express bus services).
• - Access to premier City golf courses at a discounted rate.