Digital Marketing Strategy Specialist
Accenture
Mountain View, CA (Remote)
$59K/yr - $206K/yrIn-houseFull-timeMid level
2 days ago
Digital Strategy Manager.
Indiana, PA (On-site)
Salary Not AvailableFull time
Posted 3 months ago
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Job Description
About This Position
As a Digital Strategy Manager, you will take on the role of client leader, playing a pivotal part in driving client success. DSMs offer consultative client management, provide strategic guidance and oversee the execution and performance of digital marketing strategies. This role requires exceptional client management abilities, strategic decision-making skills, a deep understanding of digital marketing and the ability to thrive in a fast-paced agency environment.
Responsibilities
Email your resume to careers@tkg.com
As a Digital Strategy Manager, you will take on the role of client leader, playing a pivotal part in driving client success. DSMs offer consultative client management, provide strategic guidance and oversee the execution and performance of digital marketing strategies. This role requires exceptional client management abilities, strategic decision-making skills, a deep understanding of digital marketing and the ability to thrive in a fast-paced agency environment.
Responsibilities
- Develop trusted advisor relationships with clients, serving as a strategic consultant and team decision-maker
- Both lead and execute digital strategy projects for new clients that are aligned to their goals, working closely with Creative and Development teams; decide on priority of execution
- Prepare and deliver compelling digital strategy presentations for new clients, effectively communicating proposed strategies and their potential impact
- Direct, lead and oversee ongoing strategy for current clients, utilizing your expertise to develop comprehensive digital marketing strategies aligned with client objectives, providing strategic guidance and ensuring successful implementation
- Direct the internal approval process to ensure deliverables match strategy and client expectations
- Identify additional opportunities, working with Account Manager to increase wallet share and consulting on contract renewal and one-time opportunities
- Attend Sync Ups and other pre-sales meetings to provide valuable strategic insights to help close deals
- Lead client meetings that are centered around services, results and strategy
- Oversee ROI and results: Monitor and analyze key performance indicators (KPIs) and return on investment (ROI), making data-driven decisions to optimize strategy and campaigns to achieve the desired outcomes, prepare and present reports on ROI status
- Oversee and determine Heartbeats: Evaluate client ROI and client satisfaction, establishing "heartbeats" to assess the overall health of the client relationship, working closely with the Account Manager and Project Manager for key insights when it comes to the relationship temperature of clients
- Provide task direction for team execution, using project briefs to clearly communicate task requirements and objectives to the execution team and working with project manager to oversee execution
- Stay current with digital marketing trends: Continuously update knowledge and skills as digital marketing trends evolve, integrating new opportunities into client strategies
- Build and maintain client relationships
- Develop and execute digital marketing strategies
- Ensure client satisfaction and campaign success
- Analyze data to assess campaign effectiveness and provide insights for optimization
- Lead team for execution of strategy
- Participate in pitch team
- Product quality
- Understanding of core tactics, including SEO, Digital Advertising, Marketing Automation, Social Media, Content Marketing and Development
- Excellent presentation skills and experience developing presentations
- Ability to work in a fast-paced agency environment
- Familiarity with marketing automation platforms, digital advertising platforms, content management systems and social media platforms
- Minimum of 5 years of proven success in developing and executing digital marketing strategies
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Vision insurance
- Full-time
- Monday - Friday
- Work location: In person
Email your resume to careers@tkg.com
The Karcher Group
TKG, formerly The Karcher Group, has rebranded! Head over to our new company page to stay in touch. In 25 years – thanks to the support of our clients and community - we've grown beyond an individual to a leading partner for marketing, web and IT. As we continue to innovate and expand our services, it’s time to realign our brand to better represent the team that drives our success. Geoff Karcher, TKG’s founder and president, is not going anywhere, but at 40+ employees strong, we now stand as a collective force, driven by a shared passion for excellence. Connect with us on our rebranded company page to see what’s next for TKG: https://www.linkedin.com/company/we-are-tkg/. Tap our collective genius and stay in the know with company updates, industry insights and thought leadership from our talented team. We are committed to starting conversations, sharing experiences and making connections. Thank you for your continued support!
3 employees (1 in marketing)
