Responsibilities

• Lead enterprise paid media strategy across platforms in partnership with media agency.
• Responsible for recommending budget shifts and optimization priorities.
• Serve as primary enterprise point of contact for the paid media agency.
• Direct and challenge agency partners and provide strategic direction to ensure media strategies, recommendations, and deliverables align with business objectives and performance goals.
• Serve as the enterprise subject matter expert on emerging digital marketing trends, consumer discovery behaviors, and evolving platforms.
• Monitor and evaluate advancements in AI-powered search, agentic commerce, GEO -Generative Engine Optimization), AEO (Answer Engine Optimization), retail media, creator ecosystems, and evolving social platforms.
• Identify, test, and scale new acquisition channels, media opportunities, and platform partnerships. Develop structured learning agendas and experimentation roadmap focused on future consumer behavior.
• Translate emerging technologies and industry shifts into actionable recommendations for leadership.
• Ensure paid media integrates with CRM, Owned, Social, Influencer, Retail Media Network, and Site/App channels.
• Partner with Social, DGMN, Media and Content teams to incorporate creator and influencer strategies into broader marketing plans and performance initiatives evaluate, the role of creators, influencers, and community-driven content in driving awareness, consideration, and conversion.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field required; MBA preferred.

Preferred

• MBA preferred