Director of Paid Media
Whale Shark
USA (Remote)
$89K/yr - $109K/yr (Est.)AgencyContractDirector/executive
4 hrs ago
Digital Strategist, Paid Media (Temporary)
USA (Remote)
$89K/yr - $109K/yr (Est.)Mid LevelTemporary
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and drive the paid media fundraising program across multiple channels with the ability to react to breaking news while keeping the client voice authentic and on-brand.
- paid media ownership across Meta, Search, P2P Texting, List Growth, and more to hit fundraising targets
- Develop and execute strategy, media planning, projections, and content to power growth
- Collaborate with ad ops, designers, and vendors to ship fast and scale impact
Job Description
Responsibilities
- Act as the paid media client lead owning the growth of their digital fundraising program through many paid media channels: Meta, Search, P2P Texting, List Growth, and more
- Develop, set, and execute all aspects of client’s digital paid media fundraising strategy to meet client goals including media planning, projections, and content development
- Work with internal paid media ad ops teams to execute and optimize all aspects of client’s paid media program
- Brainstorm and develop creative ideas for our clients, write, fact-check, and proofread content
- Ensure all content is rooted in the authentic and honest voice of the client, and that each program is unique, relevant, and timely
- Respond to topics in real-time by assisting in drafting ads and texts in response to news stories that are breaking fast
- Lead on relevant client communications
- Contribute to a collaborative culture that helps improve our work product
- Work with designers, email strategists, and vendor partners to meet your client's needs as necessary
- Be on top of digital trends and new tools, so we can make cutting-edge recommendations to our clients based on best practices
Authentic
Founded in 2018, Authentic is a team of impact-driven fundraising experts who have a proven history of delivering groundbreaking results, exceptional creative, and using modern, but always authentic, data centric tactics for the causes we care about.Here at Authentic, your goals are our goals, and we’re an industry leader because we know how to help you achieve them. From raising hundreds of millions of dollars for progressive campaigns to launching ground-breaking digital persuasion programs, we focus on unique and creative approaches to help you connect with your audience and expand your impact. Since winning Best New Firm at the 2019 Reed Awards, we’ve gone on to win nearly 100 awards over the last five years, including “Company of the Year” at CampaignTech in 2022, becoming one of the most celebrated digital agencies in all of politics. You know you can trust Authentic to get the job done right.
