Responsibilities

• Lead the strategy, development, and maintenance of the Admissions website, which includes more than 300 pages and serves approximately two million visitors annually.
• Develop compelling website content using text, graphics, photography, video, and other digital media.
• Ensure website content is accurate, accessible, current, and consistent with other University communications.
• Develop and implement social media strategy across Instagram, TikTok, YouTube, Snapchat, X, ZeeMee, and emerging platforms.
• Create, publish, and monitor content that supports student recruitment and enrollment goals.
• Analyze website, email, and social media performance to guide strategy and improve engagement.
• Identify opportunities to strengthen BU’s visibility across search engines, answer engines, and AI-powered platforms.
• Evaluate new technologies, AI tools, vendors, and industry practices that can improve effectiveness and efficiency.
• Collaborate with admissions and enrollment staff on digital recruitment and yield initiatives.
• Supervise student employees who create digital and social media content for BU Admissions.

Requirements

• A bachelor’s degree and three years of experience with social media strategy and website management is required for this position.
• Has strong writing and communication skills.
• Displays an understanding of strategic digital marketing, preferably in higher education.
• Has a strong eye for captivating content and attention.
• Experience with HRML, CSS, WordPress, and Salesforce Marketing Cloud is a plus, but the department is willing to train these skills with the right candidate.

Benefits

• Remote work is dependent on performance and responsibility. This position is designated as remote-local. The successful candidate must reside within a 3-hour commuting distance of the University to attend occasional in-person events as required.
• Generous benefits package including health, dental, life insurance, tuition remission, retirement plan, paid time off.