Responsibilities

• Develop and implement comprehensive social media marketing strategies across various platforms to increase brand awareness and engagement.
• Create compelling content, including graphics, videos, and written posts, that resonate with our target audience.
• Manage social media accounts using tools like Hootsuite or Buffer, scheduling posts and monitoring performance.
• Conduct social listening to understand customer sentiment and gather insights for campaign improvements.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for media editing and graphic design tasks.
• Analyze digital marketing performance using Google Analytics, social media analytics, and marketing online analytics to optimize campaigns.
• Collaborate with the team on branding initiatives, public relations efforts, and e-commerce promotions to ensure consistent messaging.

Requirements

• Proven experience in social media management, content creation, and digital marketing performance monitoring.
• Strong skills in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and media editing tools.
• Familiarity with social listening tools, Facebook Advertising, Google Analytics, and Buffer or Hootsuite platforms.
• Knowledge of SEO practices, keyword research, web analytics, and marketing analytics to enhance online visibility.
• Excellent written communication skills with attention to proofreading and content writing details.
• Ability to analyze media performance analytics and adjust strategies accordingly.
• Experience in relationship management within social media communities is a plus.

Benefits

• Flexible schedule