Responsibilities

• Develop and execute integrated digital marketing and social media campaigns to increase brand awareness, alumni engagement, and student enrollment.
• Create and manage engaging content across web, print, and social media platforms.
• Identify and tell compelling campus stories through written content, photography, and video production.
• Attend campus events, athletic competitions, and college activities to capture authentic, real-time content.
• Manage paid advertising campaigns across Facebook, Google, LinkedIn, TikTok, and YouTube.
• Oversee audience targeting, advertising budgets, campaign optimization, and performance reporting.
• Monitor and analyze digital marketing performance using tools such as Google Analytics.
• Collaborate with faculty, staff, and campus stakeholders to support marketing and communications initiatives.
• Maintain and update content through content management systems (CMS) across multiple digital channels.
• Stay current on emerging digital marketing trends, social media best practices, and AI-powered marketing tools.

Requirements

• Bachelor's degree in Marketing, Mass Communications, Journalism, or a related field; or 3-5 years of equivalent professional experience.
• Proven experience developing and managing social media strategies for a professional brand.
• Experience managing paid social and digital advertising campaigns, including budget oversight and performance reporting.
• Proficiency with content management systems (CMS) and multi-channel content publishing.
• Strong writing, communication, project management, and organizational skills.
• Ability to thrive in a fast-paced, collaborative environment.
• Must be authorized to work in the United States without employer sponsorship.
• Valid driver's license and ability to meet vehicle insurability requirements.
• Ability to work occasional evenings and weekends for campus events and activities.

Preferred

• Experience working in higher education or a similar institutional environment.
• Experience utilizing AI-assisted content creation and AI-driven advertising tools.
• Demonstrated success in content storytelling, digital engagement, and campaign performance optimization.

Benefits

• Tuition waiver for dependents
• Comprehensive health insurance
• Benefits eligibility for spouses, domestic partners, and dependents
• Retirement plan with employer match
• Generous paid time off
• Free access to on-campus fitness facilities
• Complimentary admission to campus events