Responsibilities

• Lead the development and execution of social media strategy for Pro Fantasy Rodeo , with the goal of building an engaged fantasy sports community.
• Translate rodeo results, statistics, rankings, and storylines into compelling social content that fuels fan participation.
• Develop content formats that encourage prediction, debate, lineup building, and fan interaction around fantasy rodeo gameplay.
• Identify and test new social formats, creator collaborations, and community engagement tactics to grow the PFR audience.
• Engage directly with fans across platforms to foster conversation, competition, and community .
• Capture and create social-first content including athlete interviews, stat-driven graphics, fantasy picks, recaps, and short-form video.
• Produce vertical short-form video content (Reels, TikTok, Shorts) tied to fantasy gameplay, athlete performances, and weekly rodeo events.
• Develop recurring content formats such as: - lineup picks - fantasy rankings - athlete spotlight breakdowns - performance predictions.
• Support real-time social coverage during rodeos and major events.
• Collaborate with teams across Cowboy Channel, Rodeo Vegas, and other Teton Ridge properties to amplify fantasy storylines and integrate fantasy gameplay into broader rodeo content.

Requirements

• 2-5 years of professional experience in social media and/or digital content roles, preferably in sports, media, or entertainment.
• Proven experience managing social platforms from strategy through execution for high-volume brands.
• Strong copywriting and proofreading skills for social, web, and email.
• Familiarity with social media management tools (Sprout, Sprinklr, etc.) and proficiency across Meta Business Suite, TikTok for Business and YouTube Studio.
• Comfortable with basic content capture, editing, and production for social platforms.
• Working knowledge of Photoshop (or similar design tools) for modifying templates and graphics.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Willingness to travel and work non-traditional hours, including some nights and weekends.
• Creativity and teamwork is a must.
• Strong understanding of Western sports, rodeo, and lifestyle culture .

Preferred

• Creativity and teamwork is a must.

Benefits