Digital Shelf SEO & GEO Manager

Chicago, IL (Hybrid)

$135K/yr – $150K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Own the digital shelf strategy and content operations across major retailer platforms, ensuring accurate listings, scalable metadata, and content optimization guided by analytics and competitive insights.

  • Lead product content publishing and syndication across retailer websites
  • Define and drive structured content standards for reuse across systems
  • Leverage analytics to inform SEO and GEO roadmap and optimize digital shelf

Job Description

Responsibilities

  • Lead product content publishing and syndication effort across retailer websites including Amazon, Walmart, Costco, Sam’s Target, Kroger, Instacart, Albertsons, Thrive, etc.
  • Maintain accurate product listings, images, enhanced content, attributes, R&R’s, & nutritional information.
  • Define and drive structured content standards (metadata, taxonomy, schema) to enable scalable content reuse, consistency, and optimization across DAM, PIM, and CMS ecosystems.
  • Leverage digital shelf analytics and competitive audits to inform SEO / GEO roadmap incl. product titles, descriptions, feature bullets, keywords.
  • Support development and execution of A+ content and onsite brand shops in partnership with commerce marketing manager and brand teams.
  • Drive digital shelf & GEO performance through analytics, competitive benchmarking, and rapid testing of evolving SEO, GEO, and Agentic capabilities.
  • Lead periodic reporting and analysis to inform digital diagnostics across content health, content accuracy, holistic share of search, availability, and ratings & reviews
  • Onboard new digital analytics platforms to augment existing tech stack and broaden MadeGood’s visibility to online traffic and conversion performance.

Requirements

  • Bachelor’s Degree
  • 5+ years of progressive technical experience in digital shelf management with demonstrated impact on driving SEO, PDD conversion improvement, organic visibility and/or AI search outcomes.
  • Deep experience with digital shelf tools such as Salsify, Profitero, Syndigo, Stackline, Amazon Vendor/Seller Central.
  • Experience with structured content, metadata, taxonomy, and platforms such as DAM & PIM.
  • Hybrid schedule with ability to commute 3 days a week to Chicago-based office.

Preferred

  • CPG experience preferred.

Benefits

  • Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs!
  • RRSP matching or 401k matching for an empowered financial journey
  • Eligibility to participate in Riverside's Profit Sharing Plan
  • Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
  • Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
  • An open concept work environment that embodies our Values
Riverside Natural Foods Ltd. (Home of MadeGood) logo

Riverside Natural Foods Ltd. (Home of MadeGood)

Our vision at Riverside Natural Foods is to make a difference by creating healthy products of which we can be proud.We research, create, manufacture, market and sell industry leading and innovative products that offer healthier alternatives to all consumers. We strive to be the hub for continuous innovation and creativity in healthy snacking.We believe in leaving things better than we found them. Be it the environment we inhabit, the people we encounter, or the communities we work with. Our path to success runs through this belief system. We’re proud to be a Certified B Corporation® and Zero Waste Certified.MadeGood products are manufactured and distributed by Riverside Natural Foods Ltd. http//www.madegoodfoods.com

Founded in 2013
North York, Ontario, CAN
491 employees (48 in marketing)

Salaries

Posted range

$135K/yr – $150K/yr

Taken straight from the job posting.

See all Riverside Natural Foods Ltd. (Home of MadeGood) salaries

Marketing Team

Marketing Team Size
37 (8% of company)
Median Career Experience
18 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$6.5M
Last Raise
$6.5M
Non Equity Assistance, 7 years ago

Funding History

  • Jun 2019
    Non Equity Assistance • $6.5M

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
33.4%
Direct
49.4%
Referral
9%
Social
6.8%
Paid
1.1%

Headcount Trend

Current headcount: ~491

Recent News

Riverside Natural Foods Ltd. (Home of MadeGood) logo

Digital Shelf SEO & GEO Manager

Riverside Natural Foods Ltd. (Home of MadeGood) · Chicago, IL · Hybrid