Head of Ecommerce (remote)
Repurpose
Los Angeles, CA (Remote)
In-houseFull-timeSenior level8+ years exp.
3 days ago
Digital Shelf & eCommerce Experience Manager
Morristown, NJ (Remote)
$110K/yr – $150K/yrSenior Level4+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the PDP and digital shelf strategy across top retailers, turning brand strategy into storefront content, assets and tests that drive discoverability and conversion.
- Content and PDP execution: standardize titles, bullets, descriptions, A+ content, imagery for major retailers.
- Retail media and journey optimization: translate briefs into ads and experiences that lift ROAS and share of search.
- Measurement and governance: track content performance, alignment with brand standards, and cross-functional collaboration.
Job Description
Responsibilities
- Lead initiatives that advance our brands and strengthen our reputation worldwide.
- Model the challenger mindset: question complexity, act with integrity and make things radically simple.
- Own PDP quality, accuracy, and performance across major retail platforms (e.g., Amazon, Walmart, Target, Kroger)
- Develop and maintain standardized, brand-aligned PDP content (titles, bullets, descriptions, A+ content, imagery)
- Audit digital shelf content regularly to ensure consistency, compliance, and optimization
- Partner cross-functionally (brand, regulatory, category, and sales teams) to align content with brand standards and campaigns
- Lead retail media creative execution—translating briefs into high-performing ads, banners, stores, and video assets
- Optimize the digital shopper journey using insights, analytics, and A/B testing to improve discoverability, engagement, and conversion
- Track and report on performance metrics (e.g., content scores, share of search, conversion, ROAS) and refine strategies accordingly
Requirements
- 4+ years of experience in e-commerce, digital marketing, retail media, or shopper marketing
- Strong understanding of major retail .com platforms and their content syndication requirements (1WorldSync, Syndigo, Salsify, etc.)
- Hands-on experience with retail media platforms (Amazon Ads, Walmart Connect, Criteo, Citrus Ads, etc.)
- Demonstrated ability to translate brand strategy and consumer insights into effective digital content
- Proficiency in analytics tools; ability to derive actionable insights from data
- Excellent project management and stakeholder communication skills
- Experience working in a CPG, FMCG, or consumer brand environment preferred
Preferred
- Experience working in a CPG, FMCG, or consumer brand environment preferred
Opella
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission on our website.
4.1K employees (615 in marketing)
