Vice President of Marketing
Summit K12
USA (Remote)
$175K/yr - $250K/yrIn-houseFull-timeSenior level12+ years exp.
6 hrs ago
Digital - Senior Analyst / Analyst, Email Marketing
Seattle, WA (On-site)
$50K/yr – $150K/yrSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the email channel strategy across lifecycle and transactional programs, driving profitable traffic and revenue to Website, App, and Retail while growing loyalty through churn reduction and reactivation journeys.
- Email channel strategy and segmentation: define approach for permission-based and addressable channels, with personalization, testing, and channel enhancements.
- Lifecycle campaigns and performance: acquire, engage, and retain clients via trigger and transactional flows, with measurement and optimization.
- Governance and cross-functional partnership: ensure regulatory compliance, budget alignment, and collaboration with partners to sustain growth.
Job Description
Responsibilities
- Define the strategic channel approach for Aritzia's portfolio of permission-based and addressable marketing channels, with a focus on email
- Identify, acquire, engage, and retain our clients across lifecycle (trigger) and transactional campaigns
- Connect with our clients in a considered way through strategic segmentation, personalization, testing, channel enhancements, and innovation to improve overall performance
- Drive profitable traffic and revenue across Website, App, and Retail via triggered and transactional emails
- Engender long-term loyalty and retention via churn mitigation and reactivation journeys
- Ensure accordance with business and regulatory standards
- Analyze and report on email marketing performance, surfacing actionable insights and leveraging testing to continuously optimize traffic, revenue, and loyalty
- Assist with channel budgeting, forecasting, and investment strategies
Requirements
- Proven skills, education, and/or applicable certifications in DTC Marketing, specifically related to email marketing
- A commitment to learn and apply Aritzia's Values, Business and People Leadership principles
- The ability to collaborate fluently with cross-functional partners
- A commitment to quality and investing in results that add value to the business
Benefits
- Product Discount — Maybe you’ve heard of our famous product discount? Or our exclusive private shopping events? You have now.
- Baby Leave Program — We provide up to 16 weeks of paid time to support you and your growing family.
- Aritzia Virtual Wellness — Because your health, happiness and safety matter, we provide 24/7 resources to support you in your wellbeing goals, whether they’re physical, mental, social or financial.
- Aspirational Workplace — Our offices are specially designed to be spaces of creativity, productivity and inspiration.
- Amenities — Additional amenities include a private parent’s room, shower facilities with elevated complementary conveniences, bike rooms and more.
- The Extras — We also offer a multitude of other perks like snacks and refreshments, dry-cleaning, hotel, restaurant discounts, health and wellness discounts, and self-care promos.
Aritzia
ABOUT ARITZIA Aritzia is a design house with an innovative global platform. We are creators and purveyors of Everyday Luxury, home to an extensive portfolio of exclusive brands for every function and individual aesthetic. We’re about good design, quality materials and timeless style — all with the wellbeing of our People and Planet in mind. Founded in 1984 in Vancouver, Canada, we pride ourselves on creating immersive, highly personalized shopping experiences at aritzia.com and in our 115+ boutiques throughout North America — for everyone, everywhere. OUR APPROACH Aritzia means style, not trend, and quality over everything. We treat each in-house label as its own atelier, united by premium fabrics, meticulous construction and an of-the-moment point of view. We handpick fabrics from the world’s best mills for their feel, function and ability to last. We obsess over proportion, fit and that just-right silhouette. From hand-painted prints to the art of pocket placement, our innovative design studio considers and reconsiders each detail to create essentials you’ll reach for again, and again, and again. If it isn’t just right, it isn’t Aritzia. We’re honored to be recognized by Forbes as one of Canada’s Best Employers (2023). The ranking is based on survey results from 12,000 working Canadians. Everyday Luxury. To Elevate Your World™️
