Digital Search Coordinator

Responsibilities

• Build, launch, and maintain paid advertising campaigns according to approved media plans and campaign specifications.
• Configure campaign settings, audiences, keywords, placements, budgets, schedules, creative assets, and destination URLs.
• Complete quality assurance checks to verify campaign accuracy, tracking, links, and creative implementation.
• Monitor campaign delivery, spending, pacing, disapprovals, and performance indicators, escalating issues to the Paid Search Manager.
• Implement approved campaign updates and routine adjustments as directed.
• Maintain campaign calendars, tracking documents, performance reports, and documentation using advertising platforms, Looker Studio, spreadsheets, and other applicable tools.
• Coordinate with creative, merchandising, e-commerce, and other teams to obtain campaign assets, promotional details, and required deliverables.
• Identify execution errors and opportunities to improve campaign processes and accuracy.
• Participate in training and professional development to build paid advertising expertise.
• Provide professional internal and external support, demonstrate Rural King’s Values, and perform other duties as assigned.

Requirements

• Associate or bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred; equivalent experience considered.
• Two years of experience in digital marketing, paid advertising, or marketing coordination preferred.
• Strong attention to detail, organizational skills, and ability to manage multiple campaigns and deadlines.
• Professional understanding of digital advertising metrics, campaign settings, and budget pacing.
• Familiarity with Google Ads, Meta Ads Manager, analytics tools, or Looker Studio preferred.
• Proficiency with Microsoft Office Suite, particularly Excel.
• Strong written and verbal communication skills and ability to collaborate across teams.
• Willingness to learn new platforms, follow established processes, and escalate issues appropriately.

Benefits

• Competitive pay
• Medical, dental, and vision insurance
• Paid time off and paid holidays
• 401(k) with company match
• Associate discounts
• Career growth and advancement opportunities
• Training and professional development
• A collaborative, team-focused work environment