Digital Search Analyst

Fort Mill, SC (Hybrid)

$65K/yr – $89K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive data, analytics and governance for search and performance across SEO/SEM, with cross‑team reporting and platform oversight.

  • Must-have: 1–3 years in SEO/SEM or Digital Analytics with GA4 and Looker Studio experience.
  • Own daily analytics, reporting, and dashboard maintenance across multiple tools.
  • Standout: Cross‑vendor collaboration and ability to translate data into actionable improvements.

Job Description

Responsibilities

  • Analytical Support & Tool Management - Provide day-to-day analysis and tactical support using the search tech stack, including Google Search Console, Ahrefs, SimilarWeb, Yext and ContentSquare, etc...
  • Performance Monitoring - Conduct daily/weekly monitoring of search performance trends, keyword rankings, and spend pacing across Google Ads, Bing Ads, Google Search Console and other platforms to ensure channels stay within benchmarks. Monitor and execute against weekly targets.
  • Dashboard Maintenance - Regularly update and maintain Power BI dashboards; build and modify Looker Studio reports to ensure the team has real-time visibility into performance.
  • Monthly Reporting - Assemble monthly performance reports that track impact against KPIs, highlighting key wins and areas for improvement.
  • Platform Governance - Execute updates for local search visibility via Yext, Google Business Profile, and Bing Places; ensure all listings are accurate and optimized.
  • Site & Search Optimization - Assist in monitoring Coveo search performance and site-wide indexing issues; identify technical SEO errors such as broken links or metadata gaps.
  • Tracking & Data Integrity - Support audits of Google Analytics tracking and tagging to ensure data flow remains accurate; escalate technical discrepancies to the data team.
  • Team Participation - Participate in sprint planning and backlog grooming; provide data to support the prioritization of experimentation and A/B testing.

Requirements

  • Bachelor’s degree in economics, statistics, data science, business, or related field; master’s degree a plus.
  • Experience: 1–3 years of hands-on experience in SEO/SEM or Digital Analytics.
  • Tool Proficiency: Functional knowledge of GA4, Google Ads, and Looker Studio; familiarity with SEO crawlers and local listing management tools.
  • Communication: Ability to clearly explain "what" happened in the data and ensure reporting deadlines are met consistently.
  • Strong analytical, problem-solving, communication and presentation skills; able to interpret complex datasets.
  • Strategic thinker and visionary and with ability to drive long-term value.
  • Experience delivering market intelligence and insights within an agile operating model.
  • Ability to manage and collaborate with onshore, near‑shore, and offshore vendors.
  • Intellectually curious, exploratory, and comfortable shifting between strategy and execution.
  • Deep understanding of rental, logistics, or supply chain industry trends and market dynamics.

Preferred

  • Master’s degree a plus
  • Preferred experience working in SQL, Python, PowerBI or Tableau
  • Experience delivering market intelligence and insights within an agile operating model
  • Intellectually curious, exploratory, and comfortable shifting between strategy and execution
  • Deep understanding of rental, logistics, or supply chain industry trends and market dynamics

Benefits

  • Health, Dental and Vision plans
  • 401(k) Match
  • Volunteer time off
  • Short-term and long-term disability
  • Accident, Life and Travel insurance, as well as flexible spending
  • Tuition Reimbursement Options
  • Employee Assistance Program (EAP)
  • Length of Service Awards
  • You will become eligible for benefits on the first of the month following 30 days from your start date
  • Sunbelt offers team members the following paid time off from work, subject to Sunbelt’s policies (unless specified in a collective bargaining agreement):
  • - 12-25 vacation days depending on years of service
  • - 5 sick days
  • - 6 holidays
  • - 2 half day holidays
  • - 2 floating holidays
  • - 1 inclusion day
  • - 1 volunteer day
Sunbelt Rentals, Inc. logo

Sunbelt Rentals, Inc.

At Sunbelt Rentals, we provide the tools, equipment, and support our customers need to build and maintain the world around us.With locations across the U.S. and Canada and a team of passionate experts, we're here to ensure our customers have what they need to get the job done right—safely, efficiently, and on time.From major construction sites to backyard projects, our fleet of equipment is ready to tackle jobs of any size. Wherever the work takes you, we’re ready to help.Social Media Community Guidelines: https://www.sunbeltrentals.com/legal/website/social-community-guidelines/

Founded in 1983
Fort Mill, South Carolina, USA
11K employees (122 in marketing)