Responsibilities

• Own end-to-end digital acquisition strategy and execution for financial services and insurance products, with emphasis on high-quality form submissions and inbound call generation
• Develop and execute digital marketing strategy across paid media, email, remarketing, and owned audiences
• Align acquisition, retention, and re-engagement strategies to maximize lifetime value and lead quality
• Own consumer acquisition performance end-to-end, aligning channel strategy with lead quality, compliance constraints, and downstream outcomes
• Define KPIs, testing strategy, and scaling plans across all channels and products
• Plan, launch, optimize, and scale campaigns across Google Ads, Meta Ads, and supplemental platforms
• Optimize campaigns for form submissions and inbound calls; manage keyword strategy, audience targeting, testing, bidding, and pacing
• Oversee media buying across search, social, radio, and television with accountability for ROI
• Own email campaign strategy and execution across lifecycle activities like lead nurturing, follow-up, callbacks, and re-engagement
• Build automation workflows by product and lifecycle stage ensuring compliance

Requirements

• 5+ years of hands-on performance marketing experience in financial services and/or insurance
• Direct experience with Medicare Advantage, Life Insurance, Property and Casualty, Insurtech
• Mortgage and lending products, Fintech
• Proven success driving form fills, inbound calls, and email-driven conversion
• Experience building and activating first-party audiences
• Deep familiarity with compliance considerations for financial service and insurance marketing
• Demonstrated use of a mix of digital channels (Social, Search, Display, Video, Native, OOH, etc.) with experience in executing, managing, and reporting on media campaigns with a mix of objectives/goals
• Must have experience buying media on a CPC, CPM, CPA/CPL basis
• Self-starter with the ability to work independently
• Demonstrated ability to generate quality leads and calls internally through media buying strategies while staying within a constrained budget

Preferred

• Bachelor's degree in Marketing, Business, or a related field is preferred
• Experience in regulated verticals is a plus

Benefits

• Competitive compensation package based on experience, divisional growth, and more
• Comprehensive benefits program including Medical, Dental, Vision
• 401k with matching
• Flexible PTO
• Short and Long Term Disability
• Participation in Lending Science's ESOP Plan