Responsibilities

• Own the customer research pipeline, including regular review of customer calls and interactions.
• Design, launch, and analyze post-abandon and post-interaction surveys.
• Leverage digital voice-of-customer methods such as intercept surveys, session recordings, heatmap analysis, and on-site feedback tools.
• Synthesize qualitative and quantitative insights into customer objections, motivations, and decision drivers.
• Identify segment-specific pain points that inform experimentation hypotheses and personalization opportunities.
• Produce clear, actionable insights that translate directly into test concepts and roadmap priorities.
• Conduct ongoing competitive analysis of landing pages, funnels, messaging, creative, and offers.
• Monitor competitor positioning and market trends to inform experimentation strategy and prioritization.
• Translate competitive insights into testable hypotheses and personalization strategies.
• Build and maintain a prioritized experimentation roadmap sequenced across channels and initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 5+ years of experience in growth, CRO, experimentation, or product-adjacent roles.
• Experience with heatmap and session-recording tools.
• Experience with voice-of-customer and intercept survey tools (e.g., Qualaroo, Hotjar, Qualtrics, or similar).
• Familiarity with competitive intelligence tools.
• Working knowledge of SQL.
• Optimizely strongly preferred; experience with a comparable experimentation/personalization platform required (Adobe Target, VWO, LaunchDarkly or similar).
• Google Analytics 4 strongly preferred; Experience with a modern digital analytics platform (e.g., Adobe Analytics, Amplitude, Heap, or similar) required.
• - High-speed internet required for remote work, Cable or Fiber ONLY with the ability to connect via Ethernet
• - Minimum speeds: 70/30 Mbps (basic), 200-300/35-70 Mbps (shared), 500-1,000/100+ Mbps (heavy use)

Nice To Have

• Experience working in high-consideration funnels, financial services, fintech, or performance marketing environments is a plus.

Benefits

• Competitive Compensation: Base salary plus performance-based incentives.
• Comprehensive Benefits: Medical, dental, vision, 401(k), generous PTO, and more.
• Growth Potential: Join a fast-paced organization where your work directly impacts acquisition performance across purchase, refinance, and home equity loan products.
• Collaborative Culture: Work alongside data-driven, execution-oriented teams focused on continuous improvement.
• Opportunity : Play a key role in shaping and scaling AmeriSave’s experimentation and growth engine.