Digital PR Specialist

Responsibilities

• Generate creative ideas to develop as content and pitch to journalists/bloggers
• Build media lists for a variety of B2B and B2C clients across a wide range of industry groups
• Work with our content marketing team to create unique, proprietary data to establish our clients as industry experts in their field
• Pitch content generated by our team to news media for the primary purpose of generating coverage and visibility for our organic growth clients
• Monitor news and proactively pitch new stories
• Have a firm grasp on writing effective leads
• Nurture and develop relationships with writers, reporters and bloggers
• Conduct comprehensive research including validating sources and finding the most recent and relevant data available

Requirements

• Passion for public relations, data-driven content, email outreach and media relations
• Experience running surveys and crafting stories from data to pitch to national news
• 3-5 years experience working in an agency or similar PR environment for major U.S. brands
• Strong interpersonal skills, with ability to form productive working relationships
• Strong project management skills, with ability to juggle multiple projects while still working effectively
• Ability to set priorities, meet deadlines and work independently
• Strong attention to detail, i.e. near perfect grammar and strong editing skills

Preferred

• Basic to intermediary SEO knowledge
• Experience using Microsoft Office and/or the Google Doc tool suite
• Experience using a media relations tool such as Muck Rack or Cision

Benefits

• 100% health, vision and dental benefits
• 50% 401k match up to 6% of your salary
• donation matching
• career development training
• unlimited PTO
• work-from-home equipment
• free pens