Digital Platform & Segment Campaign Manager at Celanese | Dallas, TX

Celanese

Digital Platform & Segment Campaign Manager

Dallas, TX (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital platform promotion and multi‑channel campaigns for Celanese, aligning with business priorities and delivering adoption, registrations, and feedback.

Must-have: End‑to‑end ownership of digital campaigns across channels and data‑driven optimization.
Standout: Ability to translate complex topics into engaging, technical storytelling for broad audiences.

Job Description

Responsibilities

Own the end‑to‑end promotion and adoption of the digital engagement platform, driving awareness, registrations, repeat usage, and feedback loops to scale impact and establish the platform as a recognized industry standard
Own end‑to‑end campaign delivery, from concept through execution and define campaign objectives, scope, timelines, and success criteria
Develop audience‑focused, actionable campaign plans, in close collaboration with Strategic Marketing and key stakeholders and in alignment with business priorities promoting Celanese products, solutions and capabilities
Lead digital‑first campaign activation, ensuring strong reach, relevance, and consistency across channels
Drive commercial activation, partnering with commercial teams to turn campaign messages and news into action and growth opportunities
Shape clear, compelling narratives, translating complex topics into engaging, usable storytelling
Deploy the broader MarCom team (content, graphic design, events & support, social media and community engagement) to support campaign execution and drive business impact
Manage project execution, including timelines, dependencies, and cross‑functional contributors
Track and review campaign performance, applying insights to continuously improve effectiveness

Requirements

Segment insight/background
End-to-end ownership of digital-first marketing campaigns across channels
Technical storytelling: translating complex topics into clear, compelling narratives
Experience owning and scaling B2B digital platform promotion, including awareness, registration growth, repeat usage, and feedback loops
Driving reach, engagement, and adoption using performance tracking and data-driven optimization
Collaboration with commercial teams and subject matter experts to activate campaigns and validate messaging

Celanese

3.8 Glassdoor

Celanese is a global leader in chemistry, producing specialty material solutions used across most major industries and consumer applications. Our businesses use our chemistry, technology and commercial expertise to create value for our customers, employees and shareholders. We are committed to sustainability by responsibly managing the materials we create for their entire lifecycle and are growing our portfolio of sustainable products to meet increasing customer and societal demand. We strive to make a positive impact in our communities and to foster inclusivity across our teams. Celanese is a Fortune 500 company that employs more than 11,000 employees worldwide with 2024 net sales of $10.3 billion.For more information, visit www.celanese.com.For Celanese product news about our Engineered Materials offerings, follow @CelaneseEngineeredMaterials on LinkedIn.

Founded in 1912

Irving, Texas, USA

7.3K employees (176 in marketing)

www.celanese.com

75% recommend to a friend

85% CEO approval