Digital Performance Marketing Specialist

Kenosha, WI (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Drive paid digital campaigns across Meta, Google, Amazon, and emerging platforms to optimize performance and efficiency.

  • Own end-to-end campaign setup, targeting, and creative changes across multiple platforms.
  • Must-have: 2+ years of paid campaigns management experience.
  • Standout: Cross-functional collaboration with creative, site, and brand teams.

Job Description

Responsibilities

  • Build, launch, and maintain campaigns across Meta, Pinterest, Google, Bing, Amazon, and emerging platforms.
  • Implement campaign structures, targeting, and creative setup based on strategic direction.
  • Monitor daily pacing and budgets, ensuring campaigns are on track and delivering efficiently.
  • Execute creative swaps, copy updates, and promotional timing changes aligned with site calendars and branding priorities.
  • Maintain UTMs, naming conventions, and pixel tracking consistency across campaigns.
  • Monitor performance daily and recommend tactical optimizations (audience, placement, bid adjustments).
  • Pull and QA weekly performance reports for leadership and cross-functional teams.
  • Support data integrity across dashboards and platform reporting.
  • Assist with setup and management of Meta Shops and other social commerce feeds.
  • Execute product promotions, creative refreshes, and new placement testing under strategic guidance.

Requirements

  • 2+ years of experience managing paid digital campaigns.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Hands-on experience managing campaigns within Meta Ads Manager, Google Ads, and/or Amazon Ads.
  • Strong organizational and project management skills.
  • Data-driven and detail-oriented, with an eye for spotting performance trends.
  • Ability to collaborate cross-functionally with creative, site, and brand teams.
  • Excited to test, learn, and optimize.

Benefits

  • In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment and exciting career growth opportunities!
Jockey International, Inc. logo

Jockey International, Inc.

3.6 Glassdoor

At Jockey, caring and providing comfort is our responsibility. It drives everything we do. It drives us to listen, innovate and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly.It's been our motivation since 1876 when our company was founded as a sock company by a retired minister to serve the community. Not because manufacturing socks was a glamorous endeavor, but because Reverend Samuel T. Cooper simply believed the feet of hardworking people deserved better. He vowed to make a difference, and he did.For nearly 150 years, our third-generation, family-owned company is still driven to do things better.Today, Jockey products are sold in more than 140 countries. Our heritage of quality, craftsmanship, and care influences everything we touch — from the fabric of each garment to the lives in communities around the globe. We provide comfort and care because it’s our responsibility. It’s in the fabric of who we are. To experience the quality and craftsmanship, visit Jockey.com.

Kenosha, Wisconsin, USA
3.3K employees (461 in marketing)
49% recommend to a friend
45% CEO approval

Traffic Signals

Monthly Visitors
1.7M
Monthly Google Ads Budget
$56.8K
Traffic Source Mix
Search
24.2%
Direct
66%
Referral
4.4%
Social
3.5%
Paid
1.6%

Headcount Trend

Current headcount: ~3.3K

Marketing Team

Marketing Team Size
338 (10% of company)
Median Career Experience
17 years
Median Tenure
5.3 years

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