Digital Performance Marketing Lead

New York, USA (On-site)

$80K/yr - $95K/yr (Est.)Senior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid digital marketing ownership for a fashion luxury brand in NY, leading cross-timezone collaboration and ROAS-focused campaigns.

  • Must-have: 3-5 years in digital media buying with fashion/retail experience.
  • Standout: Lead across cross-functional teams and multiple platforms (Google, Meta, programmatic).
  • Standout: Proficiency with Google Ads, Meta Ads Manager, and analytics tools.

Job Description

Responsibilities

  • Develop, manage, and execute paid digital marketing campaigns across key platforms, including Google Ads, Meta (Facebook/Instagram), and programmatic networks.
  • Allocate budgets strategically to maximize return on ad spend (ROAS) and meet ecommerce revenue targets.
  • Partner with creative teams to produce compelling assets aligned with campaign objectives and brand guidelines.
  • Monitor campaign performance in real time, optimizing for KPIs such as click-through rate (CTR), conversion rate, and customer acquisition cost (CAC).
  • Conduct A/B testing to refine targeting, creatives, and bidding strategies for continuous improvement.
  • Stay informed on platform updates and algorithm changes to ensure best-in-class execution.
  • Act as the primary point of contact for digital performance initiatives within the New York office, liaising closely with the London-based Head of Performance Marketing.
  • Work collaboratively with the ecommerce and merchandising teams to align marketing efforts with trading priorities.
  • Build relationships with current and potential affiliates or partners, ensuring jointly planned growth initiatives are executed and elevated together .
  • Leverage tools like Google Analytics, Meta Ads Manager, and other performance platforms to analyze campaign results.

Requirements

  • 3-5 years of experience in digital media buying, campaign management, and performance marketing, preferably within fashion, retail, or luxury sectors.
  • Proven experience in paid search, SEO, paid social, and programmatic advertising is essential. Experience in affiliate marketing and conversion rate optimization (CRO) is desirable.
  • Proficiency in digital marketing tools, including Google Ads, Meta Ads Manager, Google Analytics, and third-party ad platforms.
  • Strong data analysis skills with a proven ability to translate insights into actionable strategies.
  • Deep understanding of digital marketing trends, consumer behavior, and ecommerce KPIs.
  • Excellent communication and collaboration skills to manage cross-functional teams across time zones.
  • Ability to thrive in a fast-paced, entrepreneurial environment with shifting priorities.

Preferred

  • Experience in affiliate marketing and conversion rate optimization (CRO) is desirable.

Benefits

  • Health & Wellbeing Benefits Plan include:
  • Medical, Dental, Vision, and
  • Flexible Spending Accounts (FSA) & Dependent Care Accounts
  • Commuter & Parking Saving Accounts
  • 401(k) Enrollment - Traditional 401(k)
  • Paid Time Off & Sick Leave
  • Voluntary Additional Life & Disability Coverage for Spouse and Child(ren)
  • Basic Life and Disability
  • Short/Long-Term Disability
  • Accident & Critical Illness
  • Employee Assistance Programs
John Varvatos logo

John Varvatos

John Varvatos is a brand that occupies a unique place in the landscape of American design. It unites old world craftsmanship and refined tailoring with modern innovations in textiles and a rock ‘n’ roll sensibility. Launched in 2000 with a collection of tailored clothing and sportswear, the brand now represents an entire lifestyle that includes belts, bags, footwear, eyewear, limited edition watches and fragrances as well as the younger, edgier John Varvatos Star USA collection. A wildly successful collaboration with Converse gave rise to reinterpreted versions of the classic Chuck Taylor All Star and Jack Purcell sneakers, including the creation of the John Varvatos Laceless Chuck Taylor. Inspired by the passion, creative spirit and deeply original style of talented musicians, John Varvatos credits his early obsession with rock ‘n roll as the catalyst for his interest in fashion. A unifying theme in his design, it is deeply ingrained in all his efforts and evident in every expression of the brand. The memorable ad campaigns for the main collection—shot by Grammy-nominated music documentarian Danny Clinch—have featured such legendary icons as Iggy Pop, Alice Cooper, Jimmy Page, Velvet Revolver and Willie Nelson. These strong characters and their eclectic personal styles lend a fresh perspective and timeless relevance to John Varvatos’ authentically detailed clothes.Music is also central to the brand’s philanthropic efforts, including the annual Stuart House Benefit concert that raises money for the treatment of sexually abused children. What began as a small in-store event in Los Angeles 14 years ago has become an outdoor concert that closes down Melrose Avenue. Past years have featured Cheap Trick, ZZ Top, Dave Matthews, as well as Steven Tyler and Joe Perry of Aerosmith. John Varvatos has been recognized by the CFDA with the Perry Ellis Award for New Menswear Designer in 2000, and as Menswear Designer of the Year in 2001 and 2005. In December 2007, he was named GQ magazine’s “Designer of the Year” for its 12th annual “Men of the Year” issue. He was honored as Menswear Designer of the Year at the 10th Annual Style Awards in September 2013. In October 2013 John released his first book entitled, John Varvatos: Rock in Fashion, which documents the elements of rock style that have embodied the music community for decades. In February 2014, John Varvatos entered into a strategic partnership with Republic Records and launched John Varvatos Records. In 2015, John received several accolades including Most Innovative at MR Magazine’s MR Awards Honoring Game Changers in the Menswear Industry, The Cultural Icon Award at the T.J. Martell Foundation’s 40th Anniversary Gala, the ACE Award for “Designer of the Year” given by The Accessories Council, which was particularly important because it was the first time they recognized a men’s only designer, and the Fashion Cares award given by the Samuel Waxman Foundation.The collection is currently distributed in freestanding John Varvatos stores across the US including the 315 Bowery boutique in the space that formerly housed the seminal underground music club CBGB. In addition, the collection is available online, in luxury retail stores and better specialty boutiques throughout the world. Please check out the John Varvatos Careers Page for open Corporate & Retail positions:https://www.johnvarvatos.com/careershttp://www.johnvarvatos.comhttp://www.facebook.com/JohnVarvatoshttp://www.instagram.com/johnvarvatoshttp://www.twitter.com/johnvarvatos

Founded in 2000
New York, New York, USA
258 employees (70 in marketing)

Traffic Signals

Monthly Visitors
158.6K
Monthly Google Ads Budget
$30.6K
Traffic Source Mix
Search
41.4%
Direct
50.4%
Referral
4.4%
Social
2.7%
Paid
1%

Headcount Trend

Current headcount: ~258

Marketing Team

Marketing Team Size
25 (10% of company)
Median Career Experience
18 years
Median Tenure
18.6 years

Recent News