Responsibilities

• Execute and optimize paid campaigns across B2C and B2B channels, managing to CAC and ROAS targets set by the Paid Media Manager and Director of Growth
• Own campaign builds, bid strategy, audience segmentation, negative keyword management, and ad copy testing across paid search and paid social platforms
• Monitor daily performance, identify anomalies or inefficiencies, and take corrective action quickly
• Support a structured testing cadence across creative, targeting, landing pages, and bidding strategies, documenting results clearly for team review
• Partner with the Growth Analyst on reporting and attribution, contributing channel-level data and insight to weekly and monthly performance reviews
• Coordinate with compliance and legal to ensure all campaigns meet regulatory requirements before launch
• Maintain platform hygiene across accounts, including budget pacing, placement exclusions, tracking validation, and quality assurance on new campaigns

Requirements

• 3 to 5 years of hands-on paid media experience with direct ownership of campaign execution across at least two platforms, such as Google Ads, Meta, Microsoft Advertising, or similar
• Experience running paid campaigns for both B2C and B2B audiences, with working knowledge of how acquisition goals differ across those contexts
• Strong analytical skills with comfort pulling and interpreting performance data from native platforms and third-party reporting tools
• Familiarity with conversion tracking, pixel implementation, UTM structure, and basic attribution concepts
• Organized, detail-oriented, and self-directed; you manage your own workload, flag issues proactively, and meet deadlines without close supervision

Preferred

• You have owned campaigns from brief to live to optimization and know what good execution looks like at each stage
• You are comfortable switching between B2C consumer intent and B2B merchant acquisition mindsets and can adjust messaging and targeting strategy accordingly
• You catch problems in data before they become expensive and treat campaign hygiene as a non-negotiable part of the job
• You enjoy testing, have a clear hypothesis-first approach, and document what you learn in a way others can build on
• You want to grow your channel expertise and eventually own more of the strategic layer as the team scales
• You work well in cross-functional environments and communicate clearly with partners who do not live in ad platforms every day

Benefits

• Generous paid time off
• Competitive medical, dental & vision coverage
• 401K with company match for US
• Company-paid life insurance
• Company-paid short-term and long-term disability
• Access to mental health and wellness resources
• Company-paid volunteer time to do good in your community
• Legal coverage and other supplemental options
• A value-based culture where growth opportunities are endless