Rural King Supply

Digital Paid Search Specialist

Mattoon, IL (On-site)

$18/hr – $20/hrEntry Level2+ years expFull time

Posted 5 months ago

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Job Summary

This role focuses on planning, launching, and optimizing paid search campaigns, with emphasis on monitoring performance, reporting, and staying current with industry trends. It requires a relevant degree or experience and a mix of analytical and communication skills. The position offers comprehensive benefits and opportunities for professional growth.

Job Description

Responsibilities

  • Assist with the setup, launch, and ongoing management of paid search campaigns.
  • Conduct keyword research and assist with campaign structure and targeting.
  • Write and test ad copy in collaboration with creative and SEO teams.
  • Monitor daily performance metrics and identify optimization opportunities.
  • Support budget pacing and spend tracking.
  • Prepare routine performance reports and dashboards.
  • Stay current on paid search trends, platform updates, and best practices.
  • Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
  • Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
  • Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.

Requirements

  • Associate’s or Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
  • 1-2 years of digital marketing or paid search experience preferred.
  • Familiarity with Google Ads and Google Analytics.
  • Strong analytical mindset and attention to detail.
  • Ability to manage multiple tasks in a fast-paced environment. Proficiency with Microsoft Office Suite or related software.
  • Working knowledge of Microsoft Office Suite.
  • Comfortable navigating computer systems and software to assist customers or manage activities.
  • Excellent verbal and written interpersonal and communication

    Benefits

    • 401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
    • Healthcare plans to support your needs
    • Virtual doctor visits
    • Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
    • 15% Associate Discount
    • Dave Ramsey’s SmartDollar Program
    • Associate Assistance Program
    • RK Cares Associate Hardship Program
    • 24/7 Chaplaincy Services
    • Company paid YMCA Family Membership