Responsibilities

• Assist digital team members with the development of display and paid social campaign strategy for Optum
• Must have digital marketing experience, preferably in a regulated, performance focused, direct response environment
• Need to have a thorough understanding of digital tactics specializing in Paid Social & Programmatic Display
• Manage daily campaign optimization, testing, tracking, budget pacing and performance
• Ensure campaigns adhere to brand standards, best practices, and meet industry benchmarks
• Evaluate and improve internal display and paid social processes to support strategic planning and implementation e.g. cost files, partner billing and audience setup
• Identify opportunities to improve the campaign QA process and overall efficiency
• Build strategic relationships with marketing partners and peers
• Influence marketing to adopt and test new ideas, products, and approaches
• Develop, analyze, and present key findings on campaign performance while identifying areas for improvement
• This role will be responsible for planning and execution of digital marketing campaigns for Optum

Requirements

• 3+ years of recent experience in a corporate marketing or advertising agency environment
• 3+ years leading digital marketing campaign strategy for a department, product line or workstream
• 3+ years of experience planning, delivering & optimizing Paid Social & Display marketing campaigns using a 3rd party platform (Google Ads, Microsoft Ads, Search Ads360, StackAdapt, LinkedIn, Meta/IG)
• 3+ years of paid media metrics reporting using Adobe Analytics, Google Analytics, Sprinklr tools or similar
• Experience either client, agency, agency trading desk or programmatic technology vendor positions
• Experience in managing complex media projects across multiple stakeholder groups
• Advanced experience managing B2B campaigns
• Advanced tracking technologies knowledge
• Understanding of digital direct-response marketing tactics and best practices
• Passion for digital marketing with an understanding of the complexity of the digital advertising landscape
• Constantly learning about the ever-changing digital ecosystem - with a willingness to test new tools and technologies
• Passionate about results, achieving goals and communicating successes
• Demonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achieved
• Proven highly analytical with advanced problem-solving skills and excellent attention to detail

Preferred

• 3+ years of experience in digital media
• Experience across DSPs, DMPs, ad serving and brand safety platforms
• Experience with Adobe Analytics
• Experience with Workfront
• Experience in Sprinklr, DOMO & LookerStudio
• Experience in Bl.ink
• Experience in SEMrush
• Advanced Excel and PowerPoint skills
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Benefits

• benefits (all benefits are subject to eligibility requirements) included in compensation paragraph