Digital Paid Media Specialist, Paid Social and Display - Remote at UnitedHealthcare | Minnetonka, MN | $73K/yr – $130K/yr

UnitedHealthcare

Digital Paid Media Specialist, Paid Social and Display - Remote

Minnetonka, MN (Hybrid)

$73K/yr – $130K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

The role focuses on developing and optimizing display and paid social campaigns for Optum, leveraging expertise in Paid Social and Programmatic Display. It requires 3+ years in digital marketing, including B2B/B2C and data-driven optimization, and emphasizes QA, efficiency, and collaboration with partners. Benefits include a comprehensive package and incentives.

Job Description

Responsibilities

Assist digital team members with the development of display and paid social campaign strategy for Optum
Must have digital marketing experience, preferably in a regulated, performance focused, direct response environment
Need to have a thorough understanding of digital tactics specializing in Paid Social & Programmatic Display
Manage daily campaign optimization, testing, tracking, budget pacing and performance
Ensure campaigns adhere to brand standards, best practices, and meet industry benchmarks
Evaluate and improve internal display and paid social processes to support strategic planning and implementation e.g. cost files, partner billing and audience setup
Identify opportunities to improve the campaign QA process and overall efficiency
Build strategic relationships with marketing partners and peers
Influence marketing to adopt and test new ideas, products, and approaches
Develop, analyze, and present key findings on campaign performance while identifying areas for improvement

UnitedHealthcare

When it comes to your health, everything matters. That’s why UnitedHealthcare is helping people live healthier lives and making the health system work better for everyone. Our health plans are there for you in moments big and small, delivering a simple experience, affordable coverage, and supportive care. At UnitedHealthcare, part of the UnitedHealth Group family of businesses, we are working to create a system that is connected, aligned and more affordable for all involved; one that delivers high quality care, responsive to the needs of each person and the communities in which they live. With connections to more than 1.3 million physicians and care professionals and 6,500 hospitals and care facilities across the globe, we can collaborate in new ways to improve patient care while providing customizable and comprehensive solutions in any marketplace, anywhere.Our ValuesIntegrity: Honor commitments. Never compromise ethics.Compassion: Walk in the shoes of the people we serve and those with whom we work.Relationships: Build trust through collaboration.Innovation: Invent the future. Learn from the past.Performance: Demonstrate excellence in everything we do.For more information about UnitedHealthcare, click here: https://www.uhc.com/For information about careers at UnitedHealthcare, click here: https://www.workatuhc.com

Founded in 1977

Hopkins, Minnesota, USA

16K employees (682 in marketing)

www.uhc.com