Responsibilities

• Develop and implement paid digital strategies across platforms like Google, Bing, and YouTube. Regularly track, analyze, report, and optimize performance.
• Establish metrics, tracking systems, and reporting for key marketing activities, including traffic, clicks, CTR, CPC, CPA, conversions, form submissions, sales leads, opportunities, overall sales, spending, and ROI.
• Build effective keyword and campaign strategies.
• Design and manage monthly reporting dashboards.
• Collaborate with account executives to discuss and plan strategies.
• Develop, manage, and optimize campaigns through research on ad copy, landing pages, bidding, budget management, and competitor analysis.
• Work closely with the development team to create and refine efficient marketing strategies.
• Ensure that marketing messages are aligned with clients' overall strategies and objectives.

Requirements

• Minimum of 2 years of experience in Paid Media marketing, with a proven ability to create and analyze paid search campaigns focused on performance and strategy.
• Proficient in Google Ads, Bing Ads, Google Analytics, and Facebook/Instagram marketing.
• Strong passion for analyzing data, reporting, and improving the ROI of marketing efforts.
• Google Ads Certification is a plus.
• Excellent communication skills, both written and verbal, with the ability to effectively collaborate with staff and management at all levels.
• Strong computer skills, including proficiency in Microsoft Office.
• Knowledgeable about current digital marketing best practices.

Preferred

• Google Ads Certification is a plus.

Benefits

• Full Time
• Competitive Salary
• Medical coverage
• Dental coverage
• Vision care coverage
• Company match 401k
• Paid Vacation
• Paid Holidays
• Casual Work Environment
• 401(k)