Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads (Search, Display, Performance Max, and YouTube), Meta (Facebook and Instagram), LinkedIn, Reddit, and TikTok
• Develop ad campaign artwork and creative concepts, including static and video ad assets, and write ad copy and headlines built to convert
• Conduct keyword research to guide both paid search campaigns and organic SEO strategy
• Support client SEO through on-page optimization, technical SEO audits, local SEO and Google Business Profile management, and content recommendations
• Manage client budgets, bidding strategies, audiences, and targeting to maximize return on ad spend
• Run A/B tests on creative, copy, audiences, and landing pages, and turn the results into action
• Set up and maintain conversion tracking using Google Tag Manager, GA4, Meta Pixel, and Conversions API
• Conduct account and website audits to find opportunities to improve performance, rankings, and wasted spend
• Build client-ready reports and dashboards that tie spend and search performance to results, and present insights and recommendations to clients with confidence

Requirements

• 3+ years of hands-on paid media experience managing campaigns and budgets directly
• Proven experience with Google Ads and Meta Ads Manager; Microsoft Ads, LinkedIn, Reddit, and TikTok Ads experience strongly preferred
• Solid working knowledge of SEO fundamentals, including keyword strategy, on-page and technical SEO, and local search
• Experience with SEO tools such as Google Search Console, Semrush, Ahrefs, or Moz
• Strong ad creative skills, with experience designing campaign artwork and assets using tools such as Adobe Creative Suite, Canva, or Figma
• Strong knowledge of GA4 and Google Tag Manager, and comfort with key metrics like CPA, ROAS, CTR, conversion rate, and organic traffic and rankings
• Excellent spreadsheet skills, including pivot tables, for detailed data analysis
• Confident communicator who can explain data clearly to clients who aren't marketers
• Strong organizational skills and the ability to manage multiple client accounts and campaigns at once
• Reliable and able to work independently in a remote role

Preferred

• Experience building reports and dashboards in Google Data Studio
• Familiarity with healthcare advertising policies and HIPAA-conscious tracking
• Google Ads, Meta Blueprint, or Google Analytics certifications