Digital Paid Media Specialist

Las Vegas, NV (On-site)

$70K/yr - $104K/yr (Est.)Mid Level, Senior Level3+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • 3+ years of proven experience managing paid media campaigns across multiple platforms
  • Hands-on campaign creation, audience building, bid strategy management, and budget optimization
  • Ability to analyze performance data and translate insights into actionable optimization strategies
  • Experience with A/B testing creatives, landing pages, and audience segments to improve ROAS
  • Comfortable managing multiple accounts, industries, and budgets simultaneously
  • Strong understanding of funnel strategy, lead quality, and revenue-driven reporting
  • Strong understanding of conversion tracking, GA4, GTM, pixels/CAPI implementations, and attribution modeling
  • 3+ years of proven experience managing paid media campaigns across multiple platforms

Requirements

  • 3+ years of proven experience managing paid media campaigns across multiple platforms
  • Strong understanding of conversion tracking, GA4, GTM, pixels/CAPI implementations, and attribution modeling
  • Clear communicator who collaborates well with SEO, creative, and development teams
961 Interactive logo

961 Interactive

961 Interactive is a performance-based digital marketing agency based in Las Vegas with a focus on strategy, growth, and revenue. Working with clients in several verticals (Hospitality, Service, Healthcare, Legal, Experience, Retail & Attractions), we apply technology and experience to improve business performance as well as data-driven insights to provide direction, activity & conversions. We create custom platform designs to reflect, perform and deliver results.

Founded in 2018
Las Vegas, Nevada, USA
13 employees (11 in marketing)

Traffic Signals

Monthly Visitors
359
Traffic Source Mix
Search
16.8%
Direct
21%
Referral
6.3%
Social
4.8%
Paid
0.6%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
10 (77% of company)