Responsibilities

• Develop and Implement Acquisition Campaigns: Design and execute high-performance paid media strategies across platforms like Google, Meta, Bing and key retail channels. Optimize product feeds in Google Merchant Center, Facebook Commerce Manager, and in feed management platform to ensure accurate, up-to-date listings.
• Google Feed Optimization: Manage and optimize Google Shopping feeds and ensure they are accurate, complete, and fully integrated into Google Merchant Center, leveraging tools like Feedonomics for retail success.
• Optimize Campaign Performance: Track, analyze, and refine campaigns using a technical understanding of ad platforms, adjusting key metrics such as Customer Acquisition Cost (CAC), Performance Based Bidding and Return on Advertising Spend (ROAS) for optimal results.
• Budget Management & ROI Optimization: Oversee the media acquisition budget, ensuring the optimal allocation of resources across channels to maximize Return on Investment (ROI) through data-driven adjustments.
• Conduct Incrementality Testing: Collaborate with analytics and development teams to conduct A/B and incrementality tests, using data insights to continuously refine and improve acquisition strategies.
• Cross-functional Collaboration: Partner closely with analytics, creative, merchandising, and eCommerce teams to ensure cohesive messaging, streamlined product feeds, and an optimized user experience across all platforms.
• Reporting & Technical Insights: Provide detailed performance reports, including technical diagnostics of feed health, and offer actionable recommendations to senior leadership. Highlight areas for technical improvement and strategic adjustments.
• Cultivate Media & Platform Partnerships: Build and manage strong relationships with external media and technical partners to drive business growth and stay at the forefront of retail technology innovations.

Requirements

• BS or BA degree, Marketing, E-commerce, Computer Science, or Business-related fields.
• 4-6 years of experience in performance marketing, with a solid track record of driving eCommerce growth through strategic media management.
• Extensive experience managing Google platforms (Search, Performance Max, Shopping) with a strong understanding of best practices for scaling growth.
• Hands-on technical management and optimization of online store feeds and local inventory feeds.
• Proven ability to design and implement incrementality tests to measure the effectiveness of media efforts.
• Exceptional analytical skills with the ability to leverage data and metrics to drive actionable insights and improve performance.
• Strong cross-functional collaboration skills, with a focus on flawless execution and impact-driven results.
• Experience in testing and optimization, working closely with media partners to implement innovative test-and-learn strategies.
• Deep understanding of media attribution, including navigating privacy concerns and addressing technical challenges to improve accuracy.
• Google Ads

Nice to Have

• Salesforce Commerce Cloud
• Looker
• Google Tag Manager

Benefits

• West Marine offers a wide range of benefits, which include medical/dental/vision, various voluntary benefits, 401k, and paid time off.