Head of Marketing - Remote, USA
Formic
USA (Remote)
$145K/yr - $220K/yrIn-houseFull-timeSenior level
5 hrs ago
Digital Merchandise Senior Specialist
Dallas, TX (Remote)
$57K/yr – $133K/yrSenior Level3+ years expFull time
Posted 2 months ago
Job Summary
Own the online merchandising strategy for .com, partnering with merchant and marketing teams to drive sales, optimize product pages, and enhance the customer journey using analytics and cross-functional collaboration.
- Own data-driven category and site merchandising initiatives and optimize navigation, content, and events to improve conversion.
- Collaborate with merchants, vendors, and offshore teams to raise product page quality and share insights from customer analytics.
- Leverage web analytics to monitor traffic, conversion, and engagement and report findings regularly to guide prioritization.
Job Description
Responsibilities
- Provide customer and business insights to develop and implement .com merchandise strategies to drive sales in partnership with merchant and marketing teams.
- Partner with merchants, vendors, and offshore teams to improve product page quality through specific enhancements of images, copy, knowledge assistants, and reviews.
- Research industry trends and provide competitive analysis to identify white space and opportunities online. Identify assortment opportunities and drive expanded assortment growth on jcp.com.
- Optimize navigation, customer journey, and merchandise onsite to improve conversion.
- Leverage customer analytics tools to improve customer experience and key metrics (i.e. traffic, conversion, add to bag & bag abandonment) by engaging in daily, weekly, monthly, and quarterly recaps.
- Execute high volume of category and company-wide events across customer journey with high attention to detail and excellence.
- Curate and maintain links for all content including Emails, Homepage, and onsite creative content.
Requirements
- Bachelor’s Degree in related field
- 3-5 years’ experience in Ecommerce or Retail, with a minimum 1-3 years in site merchandising preferred
- Excellent analytical, critical thinking and problem-solving skills
- Proficient in web-based analytics tool
- Dynamic, self-starter with excellent communication skills
JCPenney
3.4 Glassdoor
As we reinvent ourselves to fit the diversity of America, we are looking for motivated, talented people who can emerge as Warriors in our organization. JCPenney offers an inclusive environment and culture where you can find and define yourself - your style, your purpose and your career. We know success is built from the inside out, and our associates are the heartbeat of our Company! JCPenney is now part of Catalyst Brands.
Founded in 2018
Plano, Texas, US
40K employees (3,927 in marketing)
56% recommend to a friend
69% CEO approval
Salaries
Posted range
$57K/yr – $133K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1,716 (4% of company)
Median Career Experience
16 years
Median Tenure
9 years
People
Marketing Leadership
Lisa Schoder
Vice President, Integrated Marketing
At the company for 1 year 1 month
Tim Kehoe
Vice President of Product Design & Brand Management
At the company for 6 years 2 months
Khristene Son
SVP of Trend, Brand, Design
At the company for 2 years 2 months
Nathan Laffin
Vice President Private Brands | Trend Brand Design
At the company for 12 years 7 months
Funding
Total Funding
$1.5B
Last Raise
$1.5B
Post IPO Debt, 5 years ago
Funding History
- Dec 2020Post IPO Debt • $1.5B
Traffic Signals
Monthly Visitors
30M
Monthly Google Ads Budget
$2.2M
Traffic Source Mix
Search
24.8%
Direct
64%
Referral
5.2%
Social
3.3%
Paid
2.5%
Headcount Trend
Current headcount: ~39.9K
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
